Mobile browsers have to move the internet

The release of 3G licences, like catalysts, has darkened the already placid mobile-phone browser market, and more giants are poised to make their rounds, perhaps in the near future, when Netscape and Microsoft's century war will be on the phone.

The issuance of 3G licences is like a catalyst, making the original quiet mobile browser market a big scramble for the sweet cakes. Tencent, 3G Portal has joined the ranks of the market with UCWeb, more giants are poised, perhaps in the near future, Netscape (Netscape) and Microsoft's century war will be on the mobile phone.

Unlike the previous two showdown, the future of the mobile browser will be a multifaceted battle.

The shuffle period arrives?

Prior to that, the "Communications industry newspaper" (net) reporter exclusively learned that Tencent has recently begun a small range of its S60 version of the mobile phone browser, currently, Tencent closed the browser still some of the format does not support the product is expected 3-6 months after the official release.

At the April 23 Global Mobile Internet Conference, 3G portal President Zhang said the 3G portal will soon launch the latest "go" mobile phone browser and UCWeb, Tencent and other competition, and said that this is called "Go" Browser's UI (user interface) is comparable to that of the iphone. More news, search giant Baidu is also developing mobile browser.

Clearly, the once placid Chinese mobile browser market has been undercurrent.

Before the market main body is composed of three forces: one is the terminal manufacturers, such as Motorola, Nokia. Second, internet companies, such as Microsoft launched the mobile version of IE. third, professional browser companies, such as excellent visual movement, opera company.

As the mobile phone browser almost built-in, coupled with the difficulty of mobile phone software installation, user choice is not small, so the overall market presents impinging peace. Taking UCWeb current share as an example, its users accounted for only 10% of the total number of mobile phones in China.

But 3G licences, like market catalysts, have attracted many giants to look at China's mobile-phone browser market. The end result is equally predictable, as the herd breaks into the forest and the environment is bound to change. Previous sources have told reporters that Tencent, Google, Phoenix and other internet giants have begun to develop mobile internet strategy, as the Internet access to the browser is clearly the focus of its consideration.

Opera China general manager Song Lin in the "Communications Industry newspaper" (NET) Reporter interview, said when a market began to warm up, there will be enterprises to enter or exit, the current Chinese mobile phone browser Market This stage is beginning.

The Martyr or the pioneer

Although the handset browser market presents the multifaceted situation, but the profit pattern is not clear the chronic disease has not eliminated.

Prior to the majority of mobile phone software to adopt user-oriented or vendor-charging mode, such as the mobile input method to the manufacturers to charge the initial installation fee or mobile game in the download to the user charges. However, whether it is a PC browser, or mobile browser, users have long been accustomed to the free consumption of the way, the charges of the enterprise only dead.

The vendor's preset costs are not the same. "Before the handset terminal manufacturers to find software manufacturers talk about the built-in, and to the software vendors to pay a certain fee." NEN, manager of the Kingsoft software for mobile phone business, told reporters: "But now for a variety of reasons, manufacturers have begun to be unwilling to pay for this part of the cost." "The actual situation may become more" serious ". A person familiar with the matter told reporters that the cost of a built-in software on a mobile phone may take 1 to 3 yuan.

UCWeb chairman Lei has said that mobile browsers can collect advertising fees and increase revenue for businesses. In addition, can also be in the product to join Baidu, Google and other search engines, access to Baidu, Google's search business is divided. But for now, the mobile internet advertising model is still immature but it is likely to hinder the process. Previously, Google related people have been revealed to reporters, has not yet added ads in wireless search, Baidu's wireless search ads have not yet fully rolled out. On April 28, Baidu CEO Robin Li also said it would be premature to bet on mobile search.

In addition to the profit model is blocked, the mobile phone browser itself can not be ignored limitations.

Previous mobile related personage has to "communications industry newspaper" (net) reporter discloses, the current handset browser development is not the urgent matter, based on the widget Bae will be the 3G early focus.

"In the view of mobile, widget-based small applications to meet most of the user's needs at the beginning of the 3G, so, as the Internet developed early browser, like the chicken, users need to gradually transition from stand-alone applications to Internet applications." One industry insider said. After the famous mobile phone software developer Wu Gang has revealed that Apple App Store 80% of applications are local applications. Because the current mobile phone browser features simple, and mobile internet function is difficult to shoulder the Internet. For example, ActiveX is ubiquitous in the traditional internet, but it is forbidden in mobile Internet because the program called by a similar program is enough to drill down to the bottom of the application. This is both a necessary condition for implementing functionality and a threat.

Another reason for China's national conditions is the choice of WAP and the Web, for mobile browsers, how to choose the Support object will be the key to determine the fate of the future.

A lot of time, martyrs and pioneers just one step away.

Market capacity geometry

However, as a large application of viscous, the future of the mobile phone browser market can accommodate a few princes.

As we all know, during the rapid development of the Internet, Microsoft IE, with the advantage of bundling on the Windows operating system, quickly replaced the market position of Netscape, almost dominating the PC browser market for some time.

For third-party browser Enterprises, the multifaceted of mobile operating system provides an opportunity for their development. There are now dozens of other operating systems in addition to mainstream mobile operating systems such as Nokia, Google, Apple and Microsoft. This is very different from the PC-wide Microsoft operating system, which also brings opportunities for many browsers.

"In my view, the mobile browser market in the near future will still be difficult to produce an absolute enterprise." "Song Lin said.

Although the third party enterprises will not because of Microsoft, Google these giants to participate in the loss of their market space, but whether it is Nokia, Apple through the mobile terminal bundled browser, or Microsoft, Google through the operating system to bundle the browser, for Third-party Enterprises, is a huge challenge.

Perhaps more important is the universality of mobile browsers. Whether it is Google and other internet giants, or UCWeb, and other third-party manufacturers, are inclined to use a browser to solve all the users of the Internet problem, resulting in exclusivity makes it difficult for different browsers to coexist in a terminal.

For most users, all you need is the basic functionality of the browser. Therefore, the gradual homogenization of the mobile phone browser market will undoubtedly shuffle.

Link History Control

1995-1998: The Battle of the century between Microsoft and Netscape

"It took 43 years for the company to reach its 2.7 billion market value, and Netscape took only one minute," said Anderson, the Netscape Company, created in New York on August 9, 1995. ”

Netscape's success made Bill Gates realise that Microsoft was wrong. The future of the world is not the PC, but the Internet. In the negotiations with Netscape broke down. Microsoft is on the road to confrontation. In a short span of one year, Microsoft has invested 2 billion of dollars and quickly launched a browser product IE2.0, through purchases, mergers and development. To completely destroy Netscape, Bill Gates decided to open the product for free. Prior to this, Netscape's browser charges a standard of 45 U.S. dollars.

Six months later, Bill Gates again resorted to another "killer", Microsoft announced will Windows95 and IE bundled sales. At the same time, Microsoft has also played its power, signing a series of agreements with the two main channels that Web browsers have issued and used, with only one core content: to use IE rather than Netscape's "navigator" as their preferred browser for consumers. The launch of a series of combination offensive, so that Microsoft has gradually saved the downturn. By 1998, Microsoft's IE had occupied half of the Web browser market, recapturing the dominance of Netscape's "navigator" browser three years ago.