Mobile business channel will replace e-commerce channel

Since the emergence of micro-Bo, the author has been studying the development of micro-electric business, mainly based on micro-Bo http://www.aliyun.com/zixun/aggregation/7791.html "> Mobile phone clients, the trend of micro-electric business analysis and research." Based on micro-BO mobile phone client's micro-electric business, can be said to be the embryonic development of mobile commerce. Unfortunately, Weibo did not grasp the development opportunities of the micro-electric business, but gave the micro-letter to develop micro-electricity business.

What is mobile commerce, mobile commerce is based on mobile devices such as mobile equipment as the basis for the wireless network as a means of communication online trading mode. Compared with the traditional electronic commerce mode with PC as the terminal, he has the features of simplicity, convenience, quickness, anytime and anywhere. This article refers to the concept of mobile commerce, referred to as such business model.

The author since last month with micro-letter joint development of micro-electric business research, based on micro-letter shop open, operation and other all-round practice. Although has not yet studied a table to come, but the author has clearly felt that the mobile business channel with E-commerce channels, will not be a simple competition, traditional e-commerce channels will be replaced by new mobile business channels. The traditional e-commerce channel has few advantages over the individual user's operating habits.

1: The development of mobile devices provides the basic carrier for the development of mobile commerce. Since the advent of traditional e-commerce channels, the main business carrier is based on the PC side as the main body, with the traditional network as a link body, although notebook, netbook, ultra-polar and other PC equipment gradually appear smaller, mobile internet function is getting stronger, but overall does not jump out of the traditional PC-side framework. On the contrary, with the advent of smartphones, the gradual upgrading of hardware configuration, mobile phones and PCs are not far off. The rapid development of mobile devices has provided the hardware foundation for the further sublimation of mobile commerce.

2: The rapid development of communication technology provides a good opportunity for the advent of mobile commerce. With the popularization of 3G network, 4G Network is coming, based on mobile network of various application services are emerging, also based on mobile network online transactions are gradually beginning to be accepted by users, micro-payment, micro-shop, micro-Amoy, everything is for mobile commerce and create new business services applications. A few years ago, the advent of WiFi, the author has thought, this through the notebook as a carrier, WiFi for the communication technology business transactions, is not counted as mobile commerce. If this is a mobile business, then the combination of WiFi and mobile devices will make the development of mobile commerce more perfect.

3: The habits of the Internet user community will promote the development of mobile commerce. Lazy is the common characteristics of the Internet users, from the blog long speech, to the micro-blog 140 word ceiling and so on all confirm the Internet user Group of this universal characteristics, E-commerce is no exception, traditional e-commerce channels compared to traditional business channels more convenient, and mobile business channels convenient, convenient, The characteristics of anytime, anywhere and other traditional e-commerce channels is unmatched.

Mobile commerce is coming, mobile commerce in the end can develop what kind of model, every practitioner in the exploration, micro shops, Micro Amoy and other Third-party platform model once again stood in the forefront of the industry, said this year, the double 11 micro-Amoy online transactions will be more than 1 billion, specific to how much, let us wait and see.

The author micro-signal: weieccom