Mobile devices + Coupons: becoming mainstream

Coupons are popular among consumers, as are mobile phones. A new report from the Juniper Research Institute says that combining the two in http://www.aliyun.com/zixun/aggregation/18618.html "> Mobile Business" will be a powerful force.

The Juniper Research Institute predicts that as more coupons are passed through mobile devices, by the year 2016, the total value of the global mobile coupon will be more than 43 billion trillion, which will be 8 times times higher than the 5.4 billion dollars this year.

The mobile coupon can make a contribution to the retailer's advertising, payment and loyalty. Most organizations launch "mobile wallets" that include coupon components. Mobile wallet (Google Wallet, for example) is a smartphone account that consumers can use to pay in stores. Retailers can pass coupons to consumers through mobile wallets, and consumers can exchange them at points of sale via their smartphones.

On the other hand, mobile coupon technology providers are becoming more proficient at positioning consumers based on their location, social media usage and other factors, Juniper said, a powerful driver of the mobile coupon exchange.

Juniper Analyst and report author David Snow said, "Mobile coupons are becoming more mainstream, and higher-cost mobile coupon activities are favored by small retailers because they can gain benefits and build customer loyalty in a very simple way." ”

Snow's report also highlights the point that users are free to opt for mobile coupons without being bothered by unnecessary promotions.

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