Mobile devices: 21st century repeat Precision marketing platform

Absrtact: Are you familiar with the following examples: You wrote an email to promote a new product, you identified the target customer, and sent them the email. Results 40% of the target customers accepted your new product, the marketing effect is good. But the rest

Are you familiar with the following examples: You've written an email to promote a new product, you've identified your target customers, and sent them your email. Results 40% of the target customers accepted your new product, the marketing effect is good.

But what about the remaining 60% of the target customers? Of course you're not just going to let them go, you're going to sell them two times and keep sending emails. If necessary, you will repeatedly email them.

In the past few decades, companies have mastered a variety of repetitive and accurate marketing methods, such as traditional letters, e-mail, sales calls, web ads, search engine advertising. To sum up, the core of repetitive precision marketing is to constantly try all kinds of marketing tools, to ensure that companies do not miss any time consumers want to buy products.

Remember the the 1990s and the early 21 AOL's "Trial invitation"? AOL sends their trial product-initially a 3.5-inch floppy disk, to CD media, to the user. According to Steve case, the former CEO of AOL, AOL's trial invitation entered almost every American family's mailbox in the decade between 1992 and 2002, when AOL made its IPO, and AOL spent 300 million of billions of dollars on the trial products sent to users for free.

But the 300 million dollars, of course, were not in vain, making AOL the most popular Internet provider at the time, and the number of users from the initial 200,000 to 25 million during the period they sent the trial product. When the users who received the trial product did not sign with them, AOL chose to continue to send them a trial product. In the end their perseverance brought them rewards.

Today, the technology industry's marketing platform has shifted to mobile devices. But the core of repetitive precision marketing on mobile devices is not much different from what it used to be, it's just old bottles of new wine.

Today's marketers are turning to push reminders, text messages, MMS, mobile emails, and application reminders, and they are now using repetitive precision marketing for product promotion. There is a reason for marketers to move their positions to mobile devices. It is predicted that over the next 5 years, the number of mobile devices worldwide is expected to exceed 9.3 billion.

Mobile devices: 21st century repeat Precision marketing platform

If you are a forward-looking mobile game developer, your game is now in 85 percent promotions, how do you communicate this information to your target audience?

First you will look at the various user data, then you need to use the data to design your promotional copy to attract the target customers to complete the purchase. You will design two kinds of copywriting and have a small test of both of them to change the better one.

Then you find that 40% of the users who received the program a clicked on the Buy button and 20% clicked on the Reject button. And 30% of those who received program B clicked on the Buy button, making 30% click the Reject button. Obviously, the program wins the test.

After that, in order to maximize the return on investment, you will repeat the precise marketing of those users who click on the refusal to buy. You might try to offer these users more incentives to buy paid games. And it's likely that after this step, you'll get more paid subscribers.

Do it before the end

You probably won't stop. You will also be for those who still do not click to buy a button for the third time marketing, you will learn from the previous two marketing experience and lessons, adjust your copy and preferential margins, so that more people to complete the purchase behavior. You will also be able to send follow-up information to those who have already purchased to keep them interested in your game.

When it comes to repetitive precision marketing, you should imagine yourself in a marathon. At the end of the final mile from the finish line, you should start to speed up the sprint, which may allow you to buy more consumers and turn more free users into paid users. This step is crucial for companies that are now duplicating accurate marketing on a mobile device platform. If you're relaxed at this point, you're obviously missing out on a good chance to continue to promote your product and attract consumers.

Analysis of the above cases, we will find that repetitive precision marketing activities throughout the process of product promotion throughout. When the enterprise carries out A/b test, it has begun to repeat the work of precision marketing, the company constantly adjust their marketing plan, the new program sent to customers who do not complete the purchase behavior, and constantly encourage, stimulate them to complete the purchase. At the end of the day, when the whole promotion process is over, the enterprise should also make a final sprint to try to attract the rest of the users.

Overall, mobile analytics data provides marketers with the help of precision marketing on mobile devices. Marketing personnel should be good at using this tool, so that each of their own marketing messages can play the most effective, helping enterprises to achieve marketing goals.