Mobile devices accounted for 60% online buying time tablet overtook mobile phone as protagonist

Tencent Science and Technology Dawn November 19 compiled mobile shopping increasingly popular, the U.S. Market Research Institute Bi-intelligence recently released a report that in mobile shopping, tablet is beyond the smartphone, become the leading equipment, but the electric business site is not ready to meet the tablet visitors. The report predicts that in the U.S. mobile end of the amount of shopping, the tablet is about to exceed 50%, that is, replacing smartphones, become the most important mobile shopping equipment. In fact, the number of smartphones in the United States, more than the tablet, why the flat to the electricity dealers contribute more than the mobile phone? According to analysis, flat compared to mobile phones, more suitable for "lying on the sofa" use, another flat screen larger, more convenient to browse shopping websites, enlarge product pictures, to search. Data show that when users use flat-panel shopping, the average amount of their orders, advertising conversion rate, access traffic, are higher than the mobile phone. For retail sites, tablet users must be tilted in the future. Bi-intelligence's mobile-shopping report also provides some important conclusions: this year's mobile-side shopping – flat and mobile – will reach $30 billion trillion, accounting for 1.4% of the US e-commerce market. According to comscore, a market-research firm, mobile devices account for 59% of the length of time that the electric dealer's Web site accesses. The study found that in mobile shopping, the use of smartphones and tablets are slightly different, in the shopping search phase and final settlement stage, netizens are more likely to use the tablet, and in the middle of the shopping process, the use of mobile phone probability is greater. Internet retailers have not yet prepared for the rise of flat-panel terminals, the report said. Many tablets of the Web page design quality is poor, netizens reflect the low level of satisfaction with flat shopping. In addition, mobile advertising, which complements flat-panel shopping, is starting to grow, and research shows that tablet users are more receptive to interactive advertising.