"Mobile Digital Content Consumption report" released by Iris and Pea pod

Iris and Pea Pod released the mobile digital content consumption report, which fully demonstrated users ' consumption habits in video, application, games and so on:

2014 Spring Festival, compared to weekdays, users of mobile phone traffic consumption is higher

Data from the Ministry of Industry and Industry show that "during the spring Festival, the total network traffic volume growth is significant, mobile internet access to traffic consumption than normal growth of 25%." From New Year's Eve to When初七because, the national mobile phone users consumed a total of 36.746 million G mobile internet access traffic, each user average use of 46.6M, higher than the normal traffic 25.3%. Micro-credit, micro-Bo and other new mobile internet business has become a popular way, by its impact, the traditional text messaging and voice traffic has dropped significantly. 」

Mobile content search and consumption became the highlight of the festival. During the Spring Festival, chess and card games have moved to mobile phones, in all provinces have increased significantly. In the case of happy Mahjong, downloads in all provinces rose 10% to 30%.

Holiday travel no longer affect the play, according to the Pea pod users during the Spring Festival video content consumption, "Tianlong eight", "from the stars of You" and "non-Prudential", "Big Coffee Show" and other TV dramas and variety shows are popular mobile phone downloads.

2014 Spring Festival, the Spring Festival Gala is far ahead, taxi class application to the two or three-line city infiltration

On the other hand, although the 2014 CCTV Spring Festival gala caused viewers to spit, but from the premiere to February 8 this time on the phone on the amount of play is far ahead. Local TV, Hunan satellite TV by virtue of its entertainment characteristics, with absolute advantage ranked second in the download list.

With the Spring Festival returning home, users will take taxi applications also brought into the two or three-line city. From the Pea pod during the Spring Festival holiday during the taxi application download data look, tick-tock taxi and quick taxi two applications in Shandong Province have been the largest download volume, and in Jiangsu, Zhejiang and other coastal provinces have also achieved good results.

2013 O2O Molding, consumption of life-type application is exploding

In the mobile age, people's life through a small mobile phone to enjoy a lot of convenience. Smart phone by virtue of its mobile characteristics, so that shopping, transportation, travel, catering and other life-assistant applications can meet the needs of users anytime, anywhere. The report shows that from the late peak 20 o'clock to the whole evening, mobile phone and Pad consumption is longer than the length of PC use.

Since the second half of 2013, O2O has ceased to be in the conceptual phase, and the explosion of life-class applications has made it gradually formed. For example, the number of downloads to the end of the year has increased by nearly 10 times times. Developers and businesses are trying to get through the "last mile" from line to line.

In the "Double 11" before and after the one months, Taobao mobile phone clients in the Pea pod platform to download up to 39.38 million, the average number of new users per day more than 1 million. "Double 11" so that more people realize the convenience of mobile payment, but also on the mobile phone to understand the function of money, and then mobile payment of the market competition has aroused widespread concern.

In the face of the difficult problem of taxi, "shaking the car" in the beginning of the spring of 2013, it gradually disappeared, taxi application market has now formed a "tick-tick" and "fast" dual-male hegemony of the situation, in the two big taxi software crazy scramble for the market behind, is Tencent's micro-letter payment and Alibaba's Alipay to seize the future business confrontation. Predictably, its goals are aimed at including mobile Internet, mobile payment markets, and market opportunities in the big data age.

Users ' consumption of entertainment content on mobile devices is soaring

According to the Pea pod video consumption data, the December 2013 daily video downloads were 24 times times higher than 2012 year-on-year.

In such a TV, computer, tablet, mobile phone symbiotic "multi-screen era", the hit TV programs have a longer life cycle. With 2013 years of the most successful TV reality show "Where is Dad" for example, as the topic of the program continuously fermentation, with the help of network video platform linkage operation, "where Dad to" on the network two of the spread continues to be popular, Rong Deng pea pod platform download. The same situation also includes "special Soldiers Fire Phoenix", "We get Married", "Little Dad" and other TV dramas, this phenomenon shows different types of viewers in a multiple-screen environment with more choice of space and watch the scene.