Mobile distributor yoho! have goods: Dialogue Trend User Group

The rapid rise of mobile internet, along with the enhancement of the function of intelligent terminal, has promoted the continuous guise of the emerging marketing strategy, millet, Chu Orange, http://www.aliyun.com/zixun/aggregation/8545.html "> Carving ye beef brisket has become the success of this one of the king of occasion. At the end of the night, marketing is still pretty much about getting users at low cost and actually pulling the scales, but the mystery lies in how to get to the core user base and establish a dialogue with them.

Yoho! has the goods in the last year will be the image of the electric business of the root implant industry and media vision, after two consecutive years to achieve profitability, 3721.html ">2014 year early yoho! the goods of the C-round financing again break the electric business industry fish situation, The focus will be on strengthening the incubation of original designer brand building and fully embracing the mobile Internet in two directions.

"Just as the outdoor products brand buys an outdoor travel forum, the mobile Internet and social media give us some insight: first surround the core user base to catch." "According to Yoho!, a cargo president Cong," This year we have a social image sharing class App--show, we can show the daily trend of life, such as new products on the line or even you buy a very popular snack, gradually gathered with you the same hobby people to share the trend of life of intravenous drip. Clap, Pat upload, it's so simple. ”

In fact, this is not the Yoho! group's first attempt to exert a mobile Internet: Before show on-line, yoho! had the goods Mall and Yoho.cn Community (formerly known as Yoho! E has long been the first of many applications for life-sharing, as a necessary app for the current crowd. Among them, the prototype of the yoho.cn community was a forum that had been established in 2007 to begin with the role of information dissemination. The internet is running at a high speed, everything has not yet formed, according to Yoho! Group President Liang recalls, "We did not even define yoho.cn as a community, in fact its definition has been changing, we are constantly groping." ”

In the discovery that users are actually interested in the current news is very low, but more like a wave of people together, the feeling of yoho.cn and transformation into a SNS community, will add some games and plug-ins, but closely followed by the trend of the weakening, Liang team began to think about this "trend of community" Is it really time to become a mass community.

If the yoho.cn community is a constant witness to the Yoho! group groping route of the project, then show on the line can be seen as yoho! again free to share, simple and pure operation back to its current user base. Quote Interesting technology CRO: "The traditional advertising is a one-time fireworks, and social media marketing is a piggy bank, you have to keep to the inside, and constantly do a good service, good user communication, in order to produce results." "Undoubtedly, the yoho! group does not lie in the short-sighted flow of the current, but to try to make their brand into a fashion circle pronoun, to the back of the process to set aside valuable development time."

It is reported that the flow of yoho.cn community can still reach a hundred thousand of to more than 200,000, and compared to yoho!, the community is not very active, so in the hope that mobile Internet app can solve the "sharing" demand, The PC side of the yoho.cn community also adjusts to this idea, and the complex positioning is gradually stripped away.