Mobile e-commerce grasps the opportunity given by the Times

Source: Internet
Author: User
Keywords LTE mobile era mobile version Vodafonekk
For Alibaba, reinventing business is ideal, Shuje. In Mr. Wei's view, mobile E-commerce can help Alibaba realize the dream of reinventing business civilization faster. "Many SMEs do not use Alibaba for two reasons, one is that there is no computer, the second is not a chance to sit in front of the computer, but China has 700 million mobile phone users, nearly 3 times times the number of netizens." In the case of financial crisis, small and medium-sized owners even if not in the office also need to grasp the business opportunities at any time, this is the opportunity for mobile E-commerce.  "Mr. Wei is clearly more understanding of the status of SMEs, but also more understanding of the importance of mobile e-commerce for small and medium-sized enterprises." Mobile e-commerce helps new business civilization therefore, for mobile E-commerce, Alibaba early layout.  At the beginning of the year, Alibaba announced: launched the "Spring Thunder" program, for the domestic market continued for one year "help winter" for "good faith" members free "mobile version of Integrity" and other services to achieve the Internet and mobile phone era of real-time interaction. "Frankly speaking, we don't know when the 3G era of the world is coming, so we do not prepare for the arrival of 3G in the field of foreign trade." But China's 3G era must be faster than the original plan, so we focus on the introduction of mobile version of domestic trade.  "Mr. Wei is obviously more optimistic about the 3G for domestic e-commerce promotion." In his opinion, small and medium-sized enterprises in the past know that E-commerce can bring them more business opportunities, but they will be worried about the operating threshold and not use.  Mobile E-commerce virtually reduces the use of E-commerce threshold for small and medium-sized enterprises, as long as the use of mobile phones, will be able to send text messages to operate, use E-commerce business.  Data has shown everything, in the three quarter of 2008, the number of buyers on Alibaba's global platform increased by 1.2 million, and it usually takes a year for Alibaba to increase 1.2 million. In China, mobile penetration is higher than the Internet. In general, the promotion of a new technology will lead to the rapid development of many related industries.  And the advent of the 3G mobile era, will undoubtedly bring about the whole e-commerce industry changes, even with the beginning of the internet compared to the rise. Industry needs the Alliance Ufida Mobile Deputy general manager Yang said, because the mobile e-commerce industry chain is too large, so the need for cooperation and exchanges, and jointly promote industry maturity. "With the increase of 3G users, more mobile communities, mobile commerce, Mobile TV, mobile phone payment and other fields began to heat up, in many mobile Internet fields, can see the shadow of mobile E-commerce."  "he said. Therefore, on the one hand, mobile E-commerce has a broad space for development, on the other hand, the industry chain needs cooperation platform, and this is the previous Ufida Mobile e-commerce Industry Alliance founded the reason. Yang said that to improve the mobile e-business industry chain, we should first be able to promote the development of mobile E-commerce, technical standardization of the experiment, followed by the introduction of new business, to attract more users to use mobile E-commerce. Finally, it can promote the sustainable development of industry, industrial chainPerfect。  For example, the cooperation with operators to promote its platform more open. Unimpressed is the development opportunity of mobile e-commerce "China issued a 3G license this year January 7, which is a good opportunity for the development of e-commerce of China Mobile."  Sano, director of DoCoMo Beijing office, said first in his speech. China is now deploying 3G, Sano said, and it is not technology that matters, but what kind of information services to provide.  According to Japanese experience, 3G can create new business opportunities.  China Mobile e-commerce industry alliance has important significance, it will build a very good exchange platform for the upstream and downstream of the industrial chain, DoCoMo will fully support the future development of Industrial Alliance.  Sano said that DoCoMo already has a long-term partner in the mobile field in China, and recently several projects of its Chinese company have been successful with good relations of cooperation.  In Sano's view, mobile Internet is the user's personal behavior support tool, need to provide full satisfaction with personalized needs of the business, make it a user's life partner. When it comes to DoCoMo's innovation for LTE, Sano is thinking that mobile e-commerce is pervasive, ubiquitous, including five aspects: first, personalized service, create "what can do for us mobile phone", including 24-hour secretary, life Butler, coupon services,  such as the i-concier of NTT. Second, the evolution of the animation business.  High-speed, high-capacity LTE, providing personalized animation, including road navigation, sightseeing tours, telemedicine and so on. Third, the Social security type Business innovation.  such as environmental protection, medical, financial, education and other fields of service.  Four, the integration of business development, such as mobile phone remote control, mobile TV, and in line with the Japanese AA system habit of mobile phone remittance business.  The evolution of the phone itself, such as Google mobile phones, waterproof mobile phones, the elderly mobile phone (pulse, GPS). Finally, Sano said that Japan has a wealth of experience in the 3G field, China has a broader development market in the 3G area, hoping to learn from each other and share together for the mutual benefit of both sides.  DoCoMo will also actively study the Chinese market, and actively participate in the development of China Mobile e-commerce industry, to achieve a mutual win situation.  Link Japan: 3G ripening mobile E-commerce Japan Mobile E-commerce has completely entered the 3G era. Japan's mobile communications market has three companies in the provision of 3G business services, they are DoCoMo company's Foma, KDDI Company's AU and Vodafonekk company VGS, they each with their own characteristics, summed up that the FOMA representative of the WCDMA network high rate of outstanding advantages  , AU relies on the advantages of Simple network upgrade and business design advantages, VGS advantage is roaming. DoCoMo Company is Japan's mobile communications industry leader, with a nationwide communication networkFor more than 50 million users to provide a variety of advanced mobile multimedia services. The mode–compatible, which was launched in 1999, is the world's most popular mobile internet service, providing e-mail and Internet access. Launched in 2001, Foma (Freedomofmobilemultimediaac-cess) is the world's first WCDMA 3G mobile service, with 23.46 million users at the end of March 2006.  Foma not only provides high quality voice communication, but also provides an evolving mode–compatible Internet access Service, high-speed, high-volume data communications for video telephony, portraits, music and other content downloads. By the end of 2006, 99.6 million people had used mobile devices to access the Internet, accounting for about three-fifths of Japan's population. By contrast, the number of people accessing the Internet using traditional computers is 72 million. The user who uses two devices to access the Internet is 59.6 million. WAP users have exceeded 6.5 billion dollars in early 2005.
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