Mobile electric Business is the extension of traditional electric power quotient

Small mobile phone, is carrying people's daily life track: Sign In, microblogging, mobile phone shopping, games, reading and so on. Life is moving more and more, and even moving becomes life itself. And through the mobile phone shopping has become a new habit of consumers nowadays.

According to the report, the market size of mobile electricity quotient increased year by December 2012, China Mobile E-commerce market transaction size reached 96.5 billion yuan, an increase of 135%, is expected to 2013 this figure is expected to reach 130 billion yuan. With the mobile Internet covering all aspects of people's lives and work, the mobility of the electric business has become irresistible.

Open now mobile App Store, shopping software ling Lang everywhere. Each big electric dealer's handset client is in among them, each unique small icon behind, is full of electric quotient big crocodile to compete for the mobile electric business ambition.

Mobile electric business is the product of the fusion of Mobile information service and traditional electric quotient, and it has the unique advantage compared with the traditional electric quotient. In recent years, mobile E-commerce has exploded, sparking the passion of brands and retailers, so that they are investing in the full use of the market.

The accumulated user of the traditional electric dealer's precipitation has also laid the foundation for the development of the mobile electric business.

The advantages of mobile electric business

It is understood that the total number of netizens in China 485 million, mobile phone users up to 920 million, much higher than the number of PC users, in 920 million of wireless users in accordance with the projected growth ratio, 2012 mobile internet users will surpass PC Internet users, that is the first advantage as wireless applications.

With the growing popularity of smartphones, mobile phone users become potential customers for mobile phones, a huge number.

With the maturity of the Internet technology, mobile operators in the wireless support under the limitations of less than the PC, as long as the mobile phone can surf the internet on the internet shopping, has a more dynamic than the advantages of PC.

The shortage of mobile electricity dealers

The development of mobile phones is also pushing the mobile phone to pay more and more convenient, with the increase in the number of buyers to pay licences, the demand for mobile phone payment is also getting higher. But because of the cell phone itself, its security has been criticized by the vast number of consumers. Mobile phone security has been restricting the development of electric dealers.

Mobile phone development is changing, but the current performance of mobile phones can not exceed the computer. Mobile phone operators in the Terminal Services show, or not on the computer end of the overall. User experience side of the PC can do the mobile phone is currently unable to achieve the service, such as Taobao's waiter online service This is the mobile phone can not be realized at the end.

The small screen of the mobile phone is still unable to replace the computer to the customer satisfaction with the service experience. Because of the limitations of the mobile phone itself, the amount of information on the handset can still not exceed the PC side.

Apart from the mobile phone itself, the current mobile network has greatly restricted the development of mobile power. 3G network coverage is relatively small, the mainstream of 2G network delay seriously restricts the consumer experience in the mobile phone end.

Free commentary on the Internet the instantaneous rain that the current traditional electric business to mobile electric business development, is the consumer's life habits attract major electric dealers into the mobile internet. A large number of traditional electric operators into mobile E-commerce marketing This is a trend, which will affect the pattern of e-commerce.

At present, the main bottleneck restricting the development of mobile power dealers is two, one is, there is no one at the mobile end for consumers to shop, innovative user experience program; the other is a mobile network that is not yet perfect, but believes it will not last long. Mobile electric Business is the extension of the traditional electrical business, there will be no one who replaces the situation.

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