Mobile electronic commerce in large Data environment

Mobile electronic commerce in large Data environment

Liu Zhijuan Tri

Big data is taking a tidal wave of innovation in all areas, and the rapid development of cloud computing, mobile interconnection and smartphones has led to exponential growth in data. The development of smartphone and mobile interconnection technology has promoted the evolution of e-business model. In the growing popularity of mobile e-commerce in the environment, consumer behavior has also changed. How to excavate the data with commercial value from these complicated data will become the key to the success of the enterprise in the development. The arrival of the "Big Data Age" brings opportunities for the development of mobile electronic commerce. This paper will combine the characteristics of "big data Age", this paper introduces the characteristics of mobile e-commerce and its future development trend in the era of information collection, information gathering, centralized and cooperative commerce, and unifies the case to analyze how the enterprise collects information and tailor the new marketing strategy.

Mobile electronic commerce in large Data environment