Mobile end buy good performance

According to the group 800 data show that in June this year, the total domestic market buy volume of 5.93 billion yuan, an increase of 127%; number of participants 95,229,000 passengers, an increase of 110%; sales of orders 118 million, an increase of 196% . From the first half of the overall point of view, the semi-annual turnover reached 29.43 billion yuan, less than 31.51 billion yuan expected.

According to the half-year growth rate of 35.3% in the first half of the year, the turnover in the second half of the year was about 39.82 billion yuan. Whether the goal of reaching 70 billion -800 billion yuan for the whole year remains suspense.

Data show that as of June, the public comment group, the United States Group semi-annual turnover increased by up to 147.9% and 183.1% respectively, of which the United States in June turnover exceeded 3 billion yuan, but to reach 450 billion yuan for the year The sales target is still difficult, while the market share of the public comment group rose from 19.8% in the first half of last year to 23.26% in the first half of this year. Baidu glutinous rice semi-annual turnover of 3.04 billion yuan, accounting for Chengcheng market share (10.33%).

According to the survey, the current number of stock buy site has shrunk to less than 200, only 176. Analysis of the Mission 800 shows that the increase or decrease in the number of websites is closely linked to the stage of market development. After the "Groupon" model goes into the domestic e-commerce market, the number of purchase websites has sprung up. In August 2011, Expanding to 5,058; after the survival of the fittest in the competition period, small and medium buy site began to die out, as of May 2012, the number of national buy sites for the 2200; "Thousands of thousands of World War I" kicked off to December 2013, buy The number of websites dropped sharply to 300 or less.

According to the first half of the group buy data to calculate the second half of the group buy turnover will reach 40 billion yuan, with an average monthly turnover of 6.6 billion yuan, and in June the turnover has been close to 6 billion yuan mark, the peak is most likely at the end of this year or Early next year there. In the meantime, it is estimated that the number of users in the second half of the year will reach 620 million and the monthly average number of delegations will exceed 100 million.

From the merchant's point of view, in the past 7 months, the monthly sales of group sales increased more than 100% YoY in June, reaching the highest level in nearly a year (195.7%), and the merchant's enthusiasm for opening up is unprecedentedly high , The end of the sales group or nearly 1.5 million.

Analysis from the group 800 shows that the mobile group buy has achieved decent performance. However, due to the entry of BAT and various investment institutions, glutinous rice, full seats and public comments were all received. The US corporations all received cash flow, which made the group purchase ushered in a new development cycle after reshuffling.

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