Mobile Entrepreneurship "Money": VC investment Hand tour like playing gambling machine

With the rise of mobile internet, mobile phone games, mobile social applications began to receive widespread attention, but after a lively 2012, in 2013, both from investment and entrepreneurship began to calm. The siege of the peers, the interception of the Giants, so that more investors start to think about the future investment direction and strategy. In the days before the 112th Z Venture capital club "mobile application Big Bang, where is Changlu?" "The event was discussed by a number of investors and entrepreneurs.

Investing in mobile phone games is like playing a gambling machine.

Mobile gaming has been recognized as the most lucrative area of mobile apps, but at the same time facing the 1% winners earning money and the 99% moribund ice-fire dual-day state, personal mobile game developer Huang Jun has openly said that individual game developers have died. How to invest and start a mobile game?

With Granville Venture investment director Zhang Quanlong Introduction, with Granville Venture to focus on the field of play, including client games, web games, customer games and so on. It also invests in mobile video and mobile apps. "I think the mobile Internet investment time is very long, feel less opportunities, the whole industry is very hot, small companies are very risky, unless there are very unique things." "he said.

Zhang Quanlong that the most important part of the mobile game team is the team's past qualifications and experience. He pointed out that as a game company, each link such as planning, procedures, and art, every key position before each has a successful experience, preferably a few entrepreneurs have been a good opportunity to cooperate, not temporarily put together.

Cyberagent Ventures is a major investment in the TMT sector investment opportunities, its Shenzhen general manager Yang Yi said that the current Cyberagent ventures in Asia has completed more than 100 mobile and interconnected companies to invest in the domestic also completed more than 30.

Yang Yi said that Cyberagent Ventures will analyze some of the needs that have been validated by the United States, South Korea or Japan, and then look for some domestic needs, user habits, culture and other aspects of the difference. "Our fund will discuss some international trends every week to find domestic demand." "he said.

For overseas market research on institutional investment has a positive role, Yang Yi said, Cyberagent Ventures in Japan, South Korea, Vietnam and other countries, have a lot of games platform and game promotion of resources, enterprises will be more fancy agencies in this field is not able to help him push to overseas markets.

Oriental Rich Sea Investment director Zhou Shaojun introduced, in the mobile field, the eastern rich Sea has completed the Thunderbolt, the creation of legions and other investments. Zhou Shaojun that the mobile gaming industry investment is sometimes like chicken ribs, eat a mouthful, no meat, no eating, and fragrance, his view is that mobile game investment is like playing gambling machine.

Mobile social opponents is a Big Mac to be a helper not to do subversion

When it comes to mobile gaming, Zhang Quanlong admits that he is less likely to touch social things, because it takes a lot of investment, a very long time, to face all kinds of opponents. "Opponents are Big Mac, not only in the face of Tencent, there are people network and so on." We are more interested in or similar to the grape social, may be some auxiliary functions in social, the company positioning is not to replace Tencent, but a supplement. "he said.

Liu Xingjian says Tencent is the biggest tycoon to consider in social entrepreneurship. But the idea is to be symbiotic rather than competitive. He believes that there are opportunities in the field of platform application entrepreneurship to do the first few. "It's not like you're in a real economy, you don't need to be in a certain area, you can be a leader, I think you will have a chance to generate revenue, but you have to be ahead," he said. ”

Yang Yi revealed that in the social sphere, Cyberagent Ventures has invested two vertical social projects. He pointed out that social entrepreneurship has become more difficult, because we all use the idea of interconnection to do, first of all users to sign in before the charges. "We voted Love apartment, is a Taiwanese dating and marriage project, mobile phone marriage will be very market, and like 9158 of such food friends will also have the opportunity, must take the differentiated route." "Yang Yi said.

Micro-Blog on the "No Return" micro-letter become difficult

Zhang Quanlong that the micro-trust opportunity has the best value. The user is surprisingly active. He believes that in the micro-letter can have countless opportunities, if the game, electricity and other entrepreneurial opportunities to open up can be a great opportunity.

But Mango Network assistant general manager Hekingjing to micro-letter more pessimistic, the key is to become difficult, micro-letter such a large flow, focus on or game field, in fact, his route is not necessarily good to go.

Sheikashong's view is that micro-credit opportunities are a little bigger. He laughs, Weibo has gone a "no way", but for entrepreneurs to see how open to the extent, but also closely concerned about the development of micro-letter next.

Yang Yi said they were very confident about the micro-letter because Cyberagent Ventures also invested in a similar platform in Korea. At present, mainly from two sources of income, one is the game center, is the game as the main source of income, the second is advertising. "Micro-credit may develop a different way of thinking, go more heavy, but these are actually some attempts." "he said.

Li-Ma Youjie, investment director of the Qingyuan, said, Li-Yuan is more concerned about mobile Internet and traditional industries combined project, from his point of view, mobile Internet began to penetrate the industrial sector, including voice services.

Sheikashong, investment director of the capital, said that the next hot spot, mobile payment is a feature, large data for users, "for ordinary people, more willing to pay to solve some practical problems." "he said.