Mobile Chat Application Global pattern: WhatsApp dominate

From the geographical distribution, mobile chat application market pattern is still highly differentiated, but WhatsApp in a number of areas dominated Sina science and technology news in Beijing November 27 morning, market research company on device to the United States, Brazil, South Africa, Surveys of 3,759 Android and iOS users in Indonesia and China show that the mobile chat application market pattern is still highly differentiated geographically, but WhatsApp is dominant in many regions. On device's data show that WhatsApp is in the leading position in Brazil, South Africa and India and is second in the US, so geographically better than Facebook Messenger. The latter is in the United States only, in Brazil and South Africa are ranked second. Even in the United States, where Facebook Messenger dominates, WhatsApp is not far behind, especially in the 16-24-year-old user base. The data also showed that the two chat apps had a relatively low overlap in the US market, with only 1/4 of US smartphone users using both Facebook Messenger and WhatsApp, most of them choosing between them. Of the 5 markets in the on Device study, 44% of mobile users claimed to use at least one whatsapp,35% a week at least once a week to use Facebook Mesenger. Micro-letters ranked third, the ratio reached 28%. The performance of the BlackBerry BBM fully reflects the vagaries of mobile chat applications. The app, which was launched just a few weeks ago for Android and iOS, has become the fifth-ranked chat app in the surveyed market. On device's data showed that at least one BBM per week in the top five markets was 17%, behind Twitter's 19%, but ahead of Skype's 16%. This kind of performance is not easy for a platform rookie. Specific to each market, BBM ranked third in South Africa, the second in Indonesia, the user accounted for 34% and 37% respectively. The data are not surprising as BlackBerry has traditionally performed well in South Africa and Indonesia. To further increase market tentacles, BlackBerry has just announced that it will preinstall BBM to a variety of Android devices, including those produced by OEMs in Africa, India, Indonesia, Latin America and the Middle East. BBM Apps will continue to offer free downloads via Google Play, but it can bring a huge advantage by lowering the threshold for use in mobile phones. From the OEM point of view, because the BlackBerry still has a high reputation in some markets, it is expected to enhance their brand influence. An on-device survey showed that the average number of chat applications per user in each market varied widely, with Indonesia and South Africa reaching 4.2 and 4.1 respectively, Brazil being only 2.6, China being 2.4, and the United States only 2.1.It is no coincidence, therefore, that BBM's penetration in these markets is not coincidental, as it may not replace WhatsApp or Facebook, but can coexist with it. The survey also shows that China's micro-letter is also growing. On device's data showed that Indonesia and South Africa accounted for 20% and 18% per cent of smartphone users each week, respectively. and "Burn After reading" Photo-sharing service Snapchat, although it rejected Facebook's 3 billion dollar takeover offer, the company's number of users remains a mystery, with the company announcing only 400 million daily average information sharing. Despite Snapchat's recent popularity, on device's survey found that the application was not large in the five markets surveyed, focusing mainly on the 16-24-year-old population in the United States. Of these users, 20% per cent of those surveyed used at least 3% a week for snapchat,25-year-olds. On device also investigated the popular stickers. Data show that about 40% of smartphone users often use chat stickers, Indonesia's daily use of stickers as high as 46%, Brazil is only 24%. Overall, the proportion of respondents who had purchased stickers in mobile chat applications was over 1/5. (Ding Macro)