Mobile games or the first to achieve large-scale profit

The mobile gaming industry contains great opportunities, however, the market quickly be swarming into the forces of all parties to kill into a red sea, developers rely on the future of singles alone, the need for the entire industry to establish a mature ecological system. This newspaper reporter Fan Xiaodong recently, China Internet Network Information Center released the "2012 China Mobile gaming Users research report." The report said that in 2012, with the popularity of smartphones and the development of mobile Internet, the Internet use of mobile phones for the first time to surpass the PC, became the first Internet terminals, and mobile gaming users have been unprecedented growth, the market growth is obvious, the game industry injected new vitality. As early as last year at the Mobile Developers Conference hosted by CSDN, MA had predicted that in many mobile internet models, the first large-scale profit could be mobile games. Developers embrace new changes of course, despite the huge opportunities in the mobile gaming industry, "money" unlimited, but the rapid influx of all the forces to kill into the Red Sea, developers need to have a clear understanding of the rules and changes in the market. First, it is to find and adapt to the development characteristics of mobile Internet. As we all know, compared with PC devices, mobile phone portability, mobility features more to meet the user's need to play the game anytime, anywhere, mobile game fragmentation features highlighted. Hot-Cool CEO Yong told reporters that this does not mean that the research and development of the hand tour is more complex than the development of traditional games, the key is to embrace the new revolutionary changes to meet user needs. In some ways, this is why Bigpoint, Zynga's many traditional big game companies, are stagnating in their hands. Industry insiders believe that these companies just the mobile Internet as a strategic business, and did not put the existing core research and development capabilities and the best talent turned around, often stay in the PC game for a simple transplant, not in line with the user's mobile behavior habits. Hot cool in the Asian mobile gaming field has created many wonders, 2009 hot cool "Sun pasture" in Japan on the line in February, occupy Mixi top position. and hot cool investment hatching "Find Your Sister", "Big Head" two boutique hand tour, but also laid the hot cool in the casual mobile phone games and card brand mobile gaming field leading position. From Google Play and other 14 Android platform download ranking data show, "Looking for your sister" to 35 million downloads, 6 million dau straight to the top, and long-term ranked Apple iphone, the ipad free list of the first double table, and "Big masters" the monthly income of 20 million of the success. "Looking for your Sister" and "Big Master" success, fully demonstrated in the product for the King of mobile gaming field, success is not exclusive to the large game companies, opportunities for everyone is equal. "Hot Cool CEO Yong thinks. The second change is that the hands of the market is facing mobile phone users, no longer just vertical game users, thus, the future of Hand tour will truly usher in a "blossom, hundred schools" situation. Simple, fun, short level, entertaining games, games, more than 1G of HardcorE games have their own market-of course, RPG game transplant, need to take into account the social, interactive, debris time and many other factors to improve the corresponding optimization. The third big change is that the ability of rival tour developers to grasp the balance is demanding more and more. This includes: The development team needs to accumulate experience in failed attempts, maintain patience, product innovation is essential, but on the other hand grounding, in line with the public leisure lifestyle; for different types of games, choose suitable for the long-term research and development model of intensive cultivation or fast research and development mode, The strategic design and operation of the design also to be perfect match; Finally, the game's commercialization and game quality, user retention rate and ARPU value to grasp the balance. Advertising and value-added services in apps will be the main way to make apps profitable compared to paid downloads, but developers who design games for the first purpose of making money often fail. The fourth change is that the Android platform is ushering in a golden age of rapid growth. The industry said Apple iOS is still a good brand platform, but it is not the best, or the future is not expected to the largest market. Lee is also more optimistic about Android than iOS. He argues that iOS approvals are too lengthy, Android is bigger than iOS users, and Android toll-paying capacity is on the rise, while intermodal platforms, including Tencent, 360, 91, pea pods and application sinks, will be the main force driving growth in Android gaming revenues. It is reported that two monthly income more than tens of millions of hand-travel products "Forget the fairy" and "World Ol", the Android platform revenue contributions are more than 55%. The big change is that web-based games based on HTML5 are emerging. Hot Cool CEO Yong to reporters, HTML5 game will be the future development trend, Hot cool 2011 began to do related development, its launch of the "domineering Three Kingdoms", is the best in China, the highest income HTML5 mobile phone game. and micro-letter is becoming the next game manufacturer for battle. Although the micro-credit public platform is not yet an adaptive ecological environment for HTML5 games, many people are beginning to believe that a mass of users ' micro-letters will be the most valuable portal to mobile social web games. Hot Cool CEO Yong also told reporters that the micro-letter social elements, location services and other characteristics of the new game play method, based on micro-letter, the future of Hand tour will appear a lot of imaginative innovation. To create a hand-travel ecosystem related data show that 2012 China Mobile gaming market size of 5.87 billion yuan, an increase of 79%. The outlook is predictable, but for many developers pouring into the industry, there are persistent challenges. For example, "Shanzhai" many, the promotion is difficult, the profit is difficult and so on. Developers rely on the future of singles alone is slim, the need for the entire industry to establish a mature ecosystem. Last month, Hot cool officially issued a hand tour "God-building Plan", claiming to support more small and medium-sized business developers, committed to the creation of quality games, over the years in the operation, research and development, data-driven systemsResources and experience accumulation, share to more small and medium-sized entrepreneurial team, support its rapid growth, promote the construction of industrial green ecosystem. Therefore, the hot hand Tour "God-building program", but also by the industry as the mobile gaming field of "Angel incubator." It is reported that the "God-made plan" for small and medium-sized entrepreneurs from the incubation fund to provide operational and advisory services, and to provide for research and development, improvement, evaluation of successful product metrics and improvement methods to cover the start-up team from the development to the success of all the services required. Hot-Cool CEO Yong told reporters that financial support for the entrepreneurial team, in addition to ensuring product research and development of the first input, more important is the product on the line can quickly roll out the market-the general problem of Shanzhai, become a hand-travel market unspoken rules, to prevent their own innovation by the cottage, quickly spread the market is the only response. Hot Cool United Shire and many other investors to establish billion incubator fund, developers will provide the most powerful financial support. Valuable operations and consulting services can help the start-up team reduce costs and reduce the probability of failure. Yong believes that the development of hand-travel products requires the right methodology, although different games have differences, but in general, how to do a good game, find suitable for the entrepreneur's own work and improve the way, hot cool over the years has accumulated a set of mature methodology, can let the developer to take many detours. On the other hand, the current application of the download platform is complex and confusing, how to carry out effective marketing after the launch of new products is a puzzle for many developers. "In the field of mobile gaming, who has a strong integrated resources, who can achieve success." "Yong thinks. Hot cool In the past few years on the mobile platform to establish a comprehensive channel distribution and three-dimensional marketing system, while in the overseas market accumulated rich experience, help developers to Japan and South Korea these lucrative hand travel market. The goal of the God-building program is to grow into the largest distributor of domestic hand-travel. According to the reporter understand, the hot cool all of the game products currently daily active users up to 20 million, of which mobile phone users more than 6 million per day to produce 1T of mass user behavior data. The BI (decision analysis) system developed by Hot cool, through the data analysis, set up a set of including-Yahoo P33 content experience of the game monitoring mechanism, can help developers find the target user group, and monitor the product operation of all relevant information, provide reference to improve the standard, so that developers timely adjust user demand point, update game content.