Mobile Homepage How to design high conversion rate

Visitors need to know who does business with them. A logo won't make your deal, but a bad logo will keep your business going. Professionally designed logos help build credibility

To create an effective mobile homepage, you need to understand the anatomy of a home page, which is part of the home page and structure optimization. Over the years, after we optimized thousands of home pages, we wanted to provide this structure to make people understand the 10 key elements of a perfect home page and how to use it.

1.Logo

Visitors need to know who they are doing business with. A logo may not necessarily lead to a trade, but a bad logo will not help your business. And after professional design logo back to help you build credibility. Most of the site's logo is in its upper-left corner, with some in the upper-right corner.

2. Header Title

The page headers of the homepage require a compelling atmosphere when visitors enter the site; do everything possible to convey values (UVP) or competitiveness (UCP) with a simple statement. Header mode can be a text or graphic, which is not important. Many marketers use a dynamic ad or key phrase to make their home page look very personal and attract visitors on the homepage, which has a good advertising effect on the home page. You need to use a dynamic effect picture carefully.

3. Product Quotation

As the direct marketers know, this is one of the most critical elements of a carefully designed process. That's why they spend a lot of time testing their product quotes. Product quotations need to be at a glance. There is a famous maxim: Confusion always says "no". This is the transaction presented to the visitor. Do not confuse this with the call for action, which is to let the audience take action. Sometimes a product quote is a successful transaction as the header of a page.

4. Describe

This is used to explain what to do, what to offer and how to make visitors benefit. This usually describes the main features and/or interests in a list. Do not ignore the format. It is worth considering whether the description uses a block of text or a keyword, or a combination of two ways.

5. Product/Service Introduction

This is used to support the content and image of the website featured style. Often used in the form of product images, such as product or service process (photo or video), screenshots, or lifestyle images. If you can use it to attract visitors and give them a feeling of having products and services, a good picture can be 1000 words. Similarly, poor images and demonstrations can dazzle or drive visitors. A great image doesn't make a deal, but a bad image will fail your deal.

6. Call for action

We divide the appeal into three categories: hyperlinks, buttons, or tables. Many home pages are designed to allow visitors to fill out forms. If so, you need to make the tables easy to complete on the home page and avoid requiring visitors to take additional steps-go to another table page-if possible. In addition to product quotes, this is an important part of the test. Call action should be placed in a conspicuous position and should begin to focus on the moment the visitor arrives at your page. Visitors need to know what to do next.

7. Confidence-building

If visitors do not have confidence or trust in the site, they will not be converted to sales. On the Web page, there are dozens of factors that affect the visitor's trust or confidence, and dozens of factors that negatively affect trust and credibility. We outline only a few ways to boost confidence. The most basic element of confidence enhancement can be the use of certificates or customer evaluations, previous customer cases, use of third-party certifications (such as media references or comments, or references, or trustworthy proofs), and the use of point-of-action to ensure the most effective call for action.

8. Contact Way

Share information about how to contact you. including telephone, address, working hours and so on.

9. Link to more information

Many experts believe that the homepage should not have any additional links other than calling for action. We think it depends on a few factors, including what to sell and what your potential customers are doing during the buying phase (early adopters tend to collect information patterns, not action patterns, so they gather information). Do not blindly follow "best practices" and use your own judgment and test plan.

10. Template Basic Elements

These elements are often found at the top or bottom of a template. They may be your copyright notices, phone numbers, instant chats, addresses, privacy, or other policies. These are often not the elements of the persuasion process, but many can provide support. All pages should have an easy to contact information and privacy policy.