First, the new era of mobile phone industry interests controversy
Small mobile phones only a few years ago to send text messages, but now the application of mobile phone is far more than that. Internet, playing games, shopping and so on more and more applications, mobile Internet This new concept began to be deeply rooted. Even some people say that the three items that are indispensable to go out are keys, wallets and mobile phones. In order to layout the broad prospects of mobile internet, the big Giants also launched a fierce competition. Intel, Google and Motorola are allied against Apple and Microsoft detonated a melee in the mobile Internet arena.
Just a day ago, Intel and Google announced that two companies were Allied and Intel would optimize Google's Android system with the world's leading processor. The news, like a bomb, detonated the interconnected industry, and it has the same impact as Google's acquisition of Motorola Mobility one months ago. The industry believes that this is an important step for Intel to enter the smartphone market, but also a strategic step by Google to change Apple's eminence pattern through strong alliances. Huang, dean of China Mobile Research Institute, said in an interview that hardware formulas and software formulas were integrated to create a stronger confrontation with Apple, so Intel and Google made some changes from a strategic perspective.
In fact, from the start of Google's acquisition of Motorola Mobile, in less than two months, the IT company's turbulence has been uninterrupted. Apple CEO Steve Jobs left, the company's future is the focus of discussion, and Google has just acquired Motorola acquired 9 patents, quickly to partner HTC, support HTC counterclaim Apple infringement patent. We find that these events revolve around a common focus: mobile Internet products such as smartphones and tablet computers.
With the rapid development of smartphones and tablet computers, Android has gained the favor of all major handset makers and PC manufacturers with its openness. In the second quarter of 2011, handsets with Google's Android platform were shipped at 51.9 million, up 379% per cent, with a market share of 48%, while Apple's iphone had a market share of just 19% per cent. Despite the market share, Google has left other companies far behind, But Google, a search engine company, has been vulnerable to the underlying patents that support the operation of mobile phones. Companies such as Apple and Microsoft have filed lawsuits against Google from the point of view of their mobile-phone base patents. Beijing Institute of Posts and Telecommunications Dean Song Junde told reporters that patent litigation after the price became very high. Some people come to the conclusion that a mobile phone will pay 15 dollars, which is astronomical.
Under the siege, Google is not only the mobile phone giant Motorola's 17,000 patents, but also created another myth, together with the IT industry carrier Intel, the common optimization of the Android system. Some industry experts believe that if the acquisition of Motorola Mobile is Google's perfect defense, then the United Intel, Google will be a wonderful counterattack, Google, the search engine company, will be more perfect software, hardware, services, one gesture, to kill back to the smartphone market.
Japan's business strategist, said the former, Google, of course, inevitably in the patent fight, but this is not the main purpose. The ultimate goal is the production of Google's smartphone sales. Beijing Institute of Posts and Telecommunications, the Dean told reporters that in fact the industry is in contention for the entire service this big cake, namely terminal operation and mobile internet services, the core part of the interests of the dispute.
Second, mobile phone mobile internet to bring a new way of life
World famous Big Company's melee has developed to the white-hot degree, the lawsuit, the alliance, the merger, the cooperation, these dazzling movement goal only has one, is wants the huge space which the mobile interconnection market future. So how does mobile Internet apps on mobile phones change our lives? Why do all the heroes have to try their best to control the market?
Mobile phone mobile internet brings people a new way of life. In a mobile app development company in Nanjing, a group of 20-somethings have developed a special application to help people find toilets. Click on the phone "find the toilet", the nearby toilets will be arranged according to distance, as well as user ratings and navigation map. In the interview, the mobile showroom staff also showed the reporter how to bring all kinds of conveniences to life through the mobile phone network: If the car door was opened without permission, the vehicle would automatically send out the alarm; all kinds of home appliances can be manipulated by mobile phones, such as using mobile phones to turn off wall lamps.
The reporter saw, the slap big handset, brings the human life to bring is the infinite many changes. And just two or three years ago, it was completely unthinkable that mobile phones could offer such a whimsical service. In fact, the human communication, so far, mainly divided into three stages, the fixed call stage, mobile call stage, and we are now in the mobile internet phase. Shenzhen Huawei Communication Technology Co., Ltd. Terminal company vice president Xu told reporters that the third stage, is the mobile internet and mobile broadband. These two Mars hit the earth will burst out of great energy, and it will be the human society in the information technology into a new height, the future of its growth space is very huge.
Huawei believes that the development of mobile Internet in the next decade will change the way people live in the information age. In the past, people could only connect to the Internet via personal computers at fixed locations such as home or company. Now, whether in the subway, square, shop or the wild, people can see through mobile phones and other mobile devices online.
Also some people think, mobile phone connected to the mobile Internet, not only take advantage of the time to ride, rest, but also social contacts, search, consumption and other behavior become anytime. In the United States, 65% of smartphone or tablet users use their high-end equipment to find stores and go shopping. In Japan, the mobile Internet has been applied in various fields, and the traffic generated by the Japanese mobile internet has reached more than 4 times times that of traditional internet traffic.
Liu, assistant director of China Internet Network Information Center, told reporters that Japan's three micro-blogging operators last year, the number one microblogging operator 70% of the traffic from the mobile phone. The second-largest microblogging operator is a mobile phone.
Shaho, vice president of China Mobile, said that the development of mobile Internet is relatively good in countries like Japan, and more than 50% of operators ' revenue comes from the data flow generated by its mobile terminals.
And the value of smartphones, the most important terminal device connected to the mobile Internet, becomes incalculable as the mobile internet bursts. Ali Cloud computing director Jian in an interview that the most important time in the future is spent on mobile phones, now on the PC to do something, only mobile phones can not do when sitting there, so its importance is self-evident.
Because of this, the mobile operating system and smart phone competition will become surging, jobs, Microsoft and Nokia Alliance, Google's acquisition of Motorola, and Intel cooperation, any signs of trouble, the battle for the mobile internet has changed. Chinese entrepreneurs believe that this change is the symbol of human history in a turning point, Google, Apple, Motorola and other old and new giants of the alternating, marking an opportunity of the era of mobile interconnection accelerated.