Mobile Internet: A new opportunity to "overtake the corners"

If at this point in time, for a decade to look back and look forward to, then the past ten years belong to the Internet, and the next decade belongs to the mobile Internet.

Over the past ten years, the rapid popularization of the Internet in the world, it not only bred a large number of outstanding enterprises, the creation of a new century wealth myth, but also from an industry to an industry transformation, to the traditional industry has brought about the opportunity for change, but also let many enterprises through the Internet to achieve a "corner overtaking."

In the future of mobile internet in the new decade, we will usher in more "corner overtaking" new opportunities.

Internet evolution

The last two years, millet in the domestic fire. Millet is called "internet phone" because it uses the Internet to subvert the traditional manufacturing and channel mode of mobile phones. In fact, in my opinion, in China, the use of the Internet model to change the traditional industry, has been at least three times before. For the first time, excellence has changed the way people buy books; the second was Jingdong, which changed the mode of buying 3C and home appliances, and the third time it changed the pattern of people buying clothes.

Today's internet has gradually shifted from one industry to another. Industry is vertical, industry is level, the Internet will be one after another to all the traditional industries to transform. On the one hand, the Internet has become the main channel for people to obtain information, but also the major battlefield of marketing, on the other hand, more and more of the traditional industry in the offline link to the online transfer, such as commodity trading links in the order, payment.

The core of Darwin's theory of evolution demonstrates two viewpoints: first, species is variable, biology is evolutionary, and natural selection is the driving force of biological evolution. Similarly, every industry is constantly evolving, and today the number of Chinese netizens is close to 600 million, and the Internet has become an important driver of the evolution of traditional industries.

In the face of the Internet, traditional industries and enterprises to actively respond to the call upgrade, the passive response called Liberation. Winners such as the Rising Star Merchants Bank in the field of commercial banks (600036, shares bar). China Merchants Bank launched its first online banking service in 1999 in the following years, it solved the problem of insufficient physical network, on the other hand, to meet the rapid expansion of the needs of netizens, seize the internet to bring the historical opportunity to the banking industry, to achieve the curve overtaking, become a joint-stock commercial bank leader.

In fact, millet, merchants Bank are in the use of the Internet technology, channels or thinking mode, for their products or enterprises implanted Internet genes, creating a new industrial species. I also believe that after the mobile phone, the future of television and even the automotive industry may encounter similar internet model subversion. At the same time, with the rapid rise of mobile internet, a new wave of "overtaking the corners" of the historical opportunity has been highlighted.

Mobile first!

Facebook's users broke 1 billion in October 2012, becoming a billion user-level internet company. It is worth noting that among the 1 billion users of Facebook, mobile users have more than 60%, and the global "mobile a" rule is already very clear: mobile phones are replacing the PC as the main device for users to access the Internet.

The mobile Internet is redefining every aspect of our lives. For example, before we go to a strange place, we must first buy a map, still have to ask the road, today as long as you upload a mobile phone navigation software, travel around the world no problem, before we fly, we have to check the registration time, advance to the airport to the field value machine, today many airlines have opened mobile value machine services, Sweep the phone code to be able to board directly.

At the same time, mobile Internet has become the preferred platform for entrepreneurs and developers, and mobile strategy has become the key factor to determine the future trend of traditional Internet enterprises. We saw that the new Yahoo CEO, Mayer, made it clear that Yahoo's business was focused on the mobile internet, sending new smartphones to employees and banning them from using blackberries. Robin Li in Baidu's internal promotion of wolf culture, reminding how to guide users from the PC to move to the end of the mobile, Baidu is facing the biggest test.

A new wave of industry, like a corner on a racetrack. To the enterprise, this bend turn good, realize the curve overtaking, turn bad then possibly car destroys a person to die. The most likely to be thrown out of the curve is the original in the straight on the championship, because the more inertia, the more difficult the turn.

In the mobile internet wave, it is clear that this can be seen. The more obvious the advantages a company accumulates on the PC side, the heavier the burden of transition to the mobile end. On the PC for a long time, the user accumulated deep, good performance growth, it is impossible to the mobile internet to create hunger. On the contrary, those who focus on the mobile side, without the resources of the PC, will have less burden, can 100% only based on the mobile side to consider the problem, completely to the mobile platform design products, to create a truly valuable product.

2004, UC abandoned a stand-alone version of the software browser, the first time in the mobile phone browser to adopt the cloud computing architecture, the use of server-side processing, to achieve the flow of compression, speed improvement, screen adaptation functions, so that many users for the first time to realize the mobile phone online. Today, we are able to compete with Google, Tencent and other giants of the product to maintain the lead, the root cause is to continuously meet the user in mobile browsing the real needs.

As the mobile Internet has more users and richer usage scenarios, the relationship between the mobile Internet and the PC Internet will gradually reverse, and the future mobile Internet is the Internet. And to succeed in the mobile Internet arena, we have to put down the baggage of PCs and go beyond the PC model to create subversive innovations.

Globalization opportunities

The internet is a natural global market, and the mobile internet has given Chinese companies a new opportunity to "overtake the corners" in the global expansion.

Among Facebook's 1 billion users, the U.S. and Canada account for less than 20%, and much of the rest comes from other parts of the world.

In the era of PC Internet, the United States has been the center of the world, and the rest of the world is following the American model of innovation. But in the mobile internet, there will be two centers in the world, one in America and the other in Asia.

In the past few years, the Asian mobile Internet has experienced rapid growth, relatively speaking, the U.S. advantage on the PC Internet has become a mobile internet, where the penetration of PC Internet is very high, mobile phone or mobile internet is only a long-term supplement.

For example, American hands are tied to the steering wheel, while in China, people travel mainly by public transport, their hands are liberated, and mobile phones have room to surf the internet. Lifestyle, China and India do not like the developed regions have a large number of public sports facilities and leisure venues, so the Internet is carrying people's entertainment, leisure needs, and mobile phones are becoming an important carrier of the new mobile entertainment industry.

Strong user demand to promote the rapid growth of China Mobile internet industry, but also let our enterprises have to do the mobile internet trend to lead the opportunity, because emerging markets from the terminal environment, industrial ecology to user habits, the development of Chinese enterprises is very beneficial.

In my opinion, the globalization of Chinese Internet enterprises should be divided into two stages, the first stage going out, the first to take a foothold overseas, to prove that they have become a "global enterprise" capacity; the second phase, into the North American market, grinding their own technology and products, eventually become a "global leader."

After the launch of the internationalization strategy at the end of 2009, UC focused on emerging Asian markets. UC browsers already have a market share of more than 10% in 6 countries, and India, the world's second-largest population, has a market share of more than 25% and is expected to win India first next year.

The UC North American operating platform was officially established in Silicon Valley in September 2012, our second overseas operating platform following New Delhi, India. In addition to the localization of products and services, another task of the North American platform is to take full advantage of the research and development talent of Silicon Valley, the Innovation Center, to serve the products innovation services of UC's other regions, especially Asia's emerging markets.

Huawei is our role model in internationalization, with Huawei earning more than 70% of its revenue today from outside China, and Huawei has spent more than 10 years starting today. I also hope that in the future mobile internet field, China will be able to birth a group of great enterprises, in the world to create a representative of "Chinese intellectual" brand.