Mobile Internet connection Everything, have to move the world

For the younger generation, they are more accustomed to the use of smartphones as a major internet device, and smartphones fundamentally change their perception of the internet and how they connect to the Internet.

According to comscore, in January 2014, the US individual used mobile devices to use the internet ratio of 55%, of which through the app accounted for 47%, through mobile device browser accounted for 8%, through the PC use of the Internet is locked at 45%.

In the future, the mobile Internet is the Internet, all internet companies are mobile internet companies. The mobile internet is not just an iterative upgrade of the traditional internet, but a subversive innovation. Now, this trend has been beginning to move the world. Baidu's mobile traffic has surpassed the PC; in GMV, Ali is the world's largest mobile power platform; The pure mobile social tools micro-letter makes Tencent get the first ferry for mobile internet.

Compared with the traditional internet, the characteristics of mobile Internet mainly lies in: Mobile convenience, users can access the Internet anytime, anywhere, personalized, through mobile phone numbers or social accounts, can uniquely identify users, to provide users with special personalized services, geographical location, users can more easily to the scene of interaction and consumption. But compared with the traditional internet, the performance of mobile Internet is constrained by network ability and terminal ability, at the same time, the limitation of screen specification, also doomed to move unable to translate PC mode.

From the ultimate level, mobile device is "the natural derivation of human." A mobile phone default is a natural user and data center, to intelligent terminals as a bridge, more convenient to connect people and people, people and information, people and goods, people and services.

Connect people with people. In connection with people, in Tencent social gene and QQ resources injected, micro-letter became the mobile internet era the strongest social applications. The beginner of micro-letters is to make a pure mobile social tool to connect people with others. Through the Address Book, Circle of Friends to realize the connection between acquaintances and acquaintances, through the subscription number, service number to achieve the connection between strangers and strangers. No matter how "heavy" It is now, the basic function of micro-letter is to realize the connection of human relations.

Connect people with information. In terms of connecting people and information, search engines and news clients occupy an important position on the wireless side, while microblogs are the most effective platform for distributing content through social links. Due to the limitations of the mobile end screen, it is necessary for users to obtain the required information efficiently. To Baidu and today's headlines, artificial intelligence technology has been the search engine and news client's exerting force point, through the accumulation of large data and operations, more accurate identification of user needs.

Connect people with goods. In terms of connecting people and commodities, electric companies face the same obsession with Internet media platforms, how to get the best user experience on a few inches of mobile screen. For now, two more efficient paths are smart referrals and social distribution. Different from the PC end home, mobile Taobao home page has been realized "thousand people thousand noodles." Pocket shopping set up a mobile shopping platform, the main mobile platform personalized and precision products recommended.

Connect people and services. Connect people and services, is the major Internet giants common strategic force point, including the direct number of Baidu, Alipay service window, micro-letter service number, but also the birth of a springing up the mobile internet start-up companies. In the connection between people and services, the most important keyword is the scene of consumption, which is the characteristics of mobile Internet. BAT is also on the mobile map of the basic layout, for users to achieve location-based services.

Mobile Internet is the real Internet, will connect everything, subversion of all industries, of course, including the traditional internet