Mobile internet users break through the advent of the 300 million mobile age

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

China Internet Network Information Center (CNNIC) has released its 27th report on China's Internet development status. The report shows that by the end of December 2010, China's mobile phone users up to 303 million, mobile internet users in the overall proportion of users from the end of 2009 to 66.2%. Mobile Internet users still constitute the main driving force for China's overall internet users to climb.

3G Commercial Mobile internet users over 300 million

Cnnic pointed out that mobile internet users quickly break through to 300 million reasons: First, in the second half of 2010, the major telecom operators introduced including mobile phone internet tariffs, terminal subsidies and other aspects of the various preferential activities are more intensive, these favorable policies have greatly promoted the popularity of mobile internet behavior. The second is related to 3G commercial. Although the unimpressed was announced in early 2009, the official commercial, but in fact, the carrier intensive promotion is mainly concentrated in the second half of 2009, which also greatly promoted the 2010 Chinese mobile phone users of ultra-high speed growth trend.

Compared with the survey data in 2010 years, it can be seen that mobile phone users in the various applications of the penetration rate has been improved, showing a rising application level trend. Mobile phone real-time communication is still the highest penetration rate application. The reason is that instant messaging tools large user size and very high user stickiness to ensure that the mobile phone real-time chat needs exist, such as Mobile QQ, MSN, flying letters and other software; In addition, the handset manufacturers are built as standard software in the mobile phone, thereby facilitating the use of users, It also increases the likelihood that users will use their mobile instant messaging tools.

In addition, mobile social networking site penetration rate in the first half of 2010 growth also faster, reached 35.5%, showing a better growth momentum.

Mobile Internet users to generate new business

Don't think that only sitting on the computer screen to spend money, now using mobile phone shopping can barely calculate "Chao people", Taobao vice President general manager Chuchang said: "2011, is expected to have more than 100 million mobile phone users using mobile shopping platform for comparison, shopping, consumption, the national mobile shopping needs and applications will explode." "2010, every day more than 10 million people through WAP and client login mobile Taobao, mobile phone Taobao the highest number of users access to 17 million, a daily peak of 37 million yuan transactions, mobile Taobao cumulative total transactions reached 1.8 billion yuan, is expected in 2011 will increase to 10 billion yuan."

Mobile newspapers, cell phone novels, mobile video, mobile TV, mobile phone audio and so on have become frequent users of the business. Among them, entertainment application is still the mainstream of mobile internet users ' choice. Mobile music keeps a high rate of application. Mobile TV, mobile phone blog, etc. are also getting more mobile phone users of the favor, the number of active users staggering.

penetration and integration to achieve a total win

There are also bottlenecks in the boom. Among the reasons why netizens have not used the above five mobile media, "worry about high cost" and "don't know how to customize" become the biggest trouble.

It is noteworthy that according to another Internet report published by CNNIC, different professional identities have a great impact on the use of Internet equipment. According to statistics, nearly 40% of mobile internet users are manual workers. This is closely related to the popularity of mobile phones, and the high price of computers, the crowd of the internet demand simple, chat, chess and other applications can be implemented on the phone.

As a whole, China's mobile internet application services have a good foundation for development, industry parties to the new application service model to explore actively.

"Innovation is the driving force of technological development," said Xi, vice minister of the Ministry of Industry. We are technically able to provide broadband services, the key is the Internet enterprises to strengthen the development of people loved the various applications. "Cbsi?" Liu, senior vice president of China, also said that "the simple copying of old Internet services to the mobile Internet is not a successful path, we need to think more, how to bring valuable things to them, or to create valuable application services, this is our thinking direction." "Obviously, the innovation that satisfies the various needs of the user is true innovation."

With the diversification of user communication, the intensification of competition, and the encroachment of mobile internet business by it and Internet enterprises such as Apple and Google, our operators can no longer use the former closed mentality and thinking to dominate the industrial value chain. Operators should now do that is how to maintain the core position of the value chain of operators under the premise of an open mind to face the competition, to win cooperation for the premise of the realization of the industry value chain members, and even the different industrial value chain among members of the mutual infiltration and integration, so as to provide users with richer applications and content, To promote their own and even the entire mobile communications industry long-term development.