Mobile game development is still in the golden Age, 10 facts tell you

The popular list rigid, the market competition intensifies, the traditional game company enters the bureau ... Has mobile gaming started in the winter? Not。 Leadbolt, founder and CEO of the Australian Mobile marketing platform, Dale Carl, is still the Golden Age for mobile game development, and recently wrote about the 10 big positives for rival tour developers. The following is the game Gyro's main content of the compilation of the article.

1. The opportunity is waiting. According to the internet's 2014-year trend analysis of Internet Queen Meeker, a total of 5.2 billion people worldwide use mobile phones, 32% use smartphones, with a total number of users reaching 1.6 billion.

2. According to the latest report of GSMA, 6 billion smartphones will be networked globally by 2020.

For 3.2015 years, smartphone penetration in developing countries such as India, China, Indonesia and Brazil will grow faster than in developed countries, which means embarking on the huge growth potential of the market.

4. Statista, a market research firm, expects global mobile apps revenues to reach $45.4 billion trillion in 2015 and $76.52 billion in 2017.

5.Statista expects global free mobile apps downloads to reach 167.05 billion in 2015 and 211.31 billion in 2016.

6. Localytics, a data analysis company, points out that tablet users are 11% more often open than smartphone users, and 13% use duration.

In the 7.2014 October, ComScore said 52% of users ' online time was in smartphones and tablet applications.

8. According to BI FDI data, in the United States, mobile advertising is growing faster than all other digital forms of advertising.

9.BI FDI also found that by 2018, global mobile advertising spending would be close to $42 billion trillion, (starting in 2013) with a composite growth rate of 43% for five years.

10. The effect of advertising in application is much better than mobile web ads. Survey company Medialets found that in the first half of 2014, the average click-through ads in global applications was 0.56%, while mobile web ads averaged only 0.23% hits.