Mobile game publisher seating Champion Tour first

With the increase in the number of people, it also means that the launch of the "fight" between the publishers has quietly started, King, knives, this is a market share of the war, but also related to the future survival and industry pattern of the war. If using an idiom to describe the 2013 domestic hand tour distribution business, there is no more than "wind" four words. The so-called "wireless internet is the most fire is hand tour, hand tour industry is the hottest issue." "In the hands of the network, it is indeed so." Including the Blue Harbor online, the Joy movement outstanding, Jinshan, swims and so on well-known game company has joined the hand tour distribution domain. And the original group of companies involved in hand-travel, are also exerting force in order to consolidate the position in the issuer, while establishing its own brand. From the big environment of the hand tour industry, the promotion of the distribution status is the inevitable result of the meticulous development of the hand travel industry. In this respect, some insiders commented that the hand-travel industry is getting closer to the film industry, a small number of distributors will become the core of the industry. With the increase in the number of people, it also means that the launch of the "fight" between the publishers has quietly started, King, knives, this is a market share of the war, but also related to the future survival and industry pattern of the war. Recently, Yi Guan published a report on the competition pattern of 2013 Q3 mobile game Distributors. The report shows that in the third quarter of 2013, China Mobile gaming market, the full platform publishers, Chinese hand-touch technology, Fei Liu Games, Kunlun games occupy more than 10% of the market share. And as long as the contrast for the Q2 published in 2013, the data will be found in the domestic hand-travel distribution market competition pattern changes. such as China's hand tour and the Kunlun game, in the Q2 when the share of 5.56% and 2.57%, and to the Q3 rose to 19.4% and 12.7%, such as Jifeng game, Q2 when the distribution market has its place, and to the Q3 share has been squeezed to disappear. 2013 third-quarter domestic hand tour of the entire platform distributor share, contrast Q2 (below) changes obviously 2013 in the second quarter of the domestic hand tour full platform distributor share, compared Q3 (above) changes obviously from the Q3 data, the top 4 of the four companies in total divided up two-thirds of the market share, it is not difficult to see, Domestic Hand Tour distribution business First Echelon is forming. At the same time, the battle for the "top spot" of market share is raging ... Below, the hand of the network on the publication of this data report, to the leading distribution of business companies seating, while for the Q4 hand-travel distribution pattern to make a guess. 2013 Q3 Mobile game publisher TOP1: China Hand Tour no exaggeration to say that the Chinese hand tour in the Q2~Q3 obtained the fastest growth. As the data in the previous page shows, China's share in the platform-wide distribution market climbed from 5.56% to 19.4%, while grabbing the first place. From the business level, the development of China's hand tour strategy is "independent research and Development + Distribution Agent" both at the same time, and the current Chinese hand tour in the research and distribution has also made good results. There is data showing that the meshThe former Chinese hand tour release and the operation of the game product is the monthly water tens more than, at the same time maintain a monthly growth of 50%. China Tour CEO Xiaojian has said, "the issue must be fast, ruthless, accurate!" To win! "You can see that the Chinese hand tour in Q2 to Q3 during the release of the" Dragon Call "" Monster Island "and" Martial arts Q biography "and other popular games, but also for its third quarter share of the rapid rise laid the foundation. On the other hand, China's tour set up three distribution team to complete the distribution task, with its own technical strength, operational capabilities and marketing capabilities, but also to ensure the smooth release of the game. For the next issue in the area of the target, Xiaojian previously disclosed, in addition to the establishment of a sound distribution and operation system, and strive to achieve a monthly flow of 100 million in December 2013. At the same time, from some recent news can read that China's hand tour will further increase in the distribution area of investment. At the end of October, Chong, president of China Hand tour group, is in charge of issuing business. Xiaojian said "This appointment is to further strengthen the champion tour in the hand-travel industry leading issuer of the status of important personnel arrangements ... will continue to devote more manpower, energy and resources to enable China to continue to maintain its position as a leading domestic distributor. "In view of the above mentioned in the domestic hand-travel distribution field of fierce competition, China to increase investment in hand travel is expected." Chinese Hand Tour President Chong also for overseas markets, the Chinese hand Tour said that in November will formally open the overseas market distribution business. And for that, the newly appointed book Ridge is also quite self-confident, he thinks, the market good overseas distribution team, can make the product revenue achieves the domestic market revenue twice times, therefore the Chinese hand swims has the confidence also to have the ability, in the future overseas hand swims the market to reach 200 million months water goal. The hand swims the net to think, from champion tour a series of moves see, in Q4 issue market the position of the first echelon will be consolidated, at the same time also may have a certain upward space. 2013 Q3 Mobile game publisher TOP2: Touch Technology Touch Technology is one of the earliest in the country from hand to hand travel research and development of a company, in the third quarter, touch 18.8% of the share of mobile game publishers occupy the second place. In the second quarter of this year, the touch was the winner of the first place, with a 19.89% per cent touch and a slightly lower share of the Q3 touch, due to a rise in rival shares. But it's not hard to see that touch-control has long laid the leading role in the distribution industry. In fact, in the beginning, the touch of the release of the road is not smooth, such as the touch of the release of the "Time Hunter" iOS version of the process, some people in the industry think that "not too much." In the hands of the network, touch on the issue of the release highlights their own advantages, to a large extent, thanks to touch very timely to join hands with a group of excellent overseas game companies, alone for their hand tour products. Touch Technology CEO Chenhao The first well-known products belong to the Konami "the Soul Dou Luo: Evolutionary revolution." This game has aroused a lot of 80, the audienceChildhood memories, through the touch of the agency issued, in the global reach of good results. Then touch with Gameloft, Disney and other overseas companies to play a unique generation of cooperation. This July, touch control won the South Korean ace MMORPG game "Hello Hero" in the domestic single generation Right, in the days of the seal test also received wide acclaim. In the middle of October, touch and the Japanese gaming company Gumi signed a well-known Japanese hand tour "brave Front" agent. When talking about touch control, a lot of people said that touch in the hands of the field of travel is the pioneers. For example, Chenhao said last year that it was an opportunity, and a challenge, for touch-control technology. "Admittedly, there was still too much uncertainty about the issue, but it is worth acknowledging that the touch has bravely taken the step of making the distribution business work and has been trying to do well." Chenhao to share touch-control overseas record Chenhao in his micro-trust circle, "touch the South Korean company agent of" Qin Ji November 1 income of 100,000 U.S. dollars, the number is from 1 weeks ago on the line 40,000, 50,000, until the end of October 70,000 day gradually grow up, inactive peak. Overseas sustained promotion is the core. October another overseas issue of the product single month is 1 million U.S. dollars, when the online monthly results. Be really proud of the team. From Chenhao's words, in addition to his pride in the company and the team, he can see that touch has gained a certain score in the overseas game market. The hand swims the network to think, in this year Q4, the touch control technology will be the most powerful and the Chinese hand swims a higher, competes for the Distributor TOP1 contestant. 2013 Q3 Mobile game publisher TOP3: Fei game in the Mobile field, Fei is one of the most senior players. As early as the Symbian era began to start the layout, and with the rapid development of Android and iOS, Fei also in recent years has been a positive transformation, exerting the distribution and operation of mobile games. Especially in iOS, Fei currently maintains a certain leading edge, data shows, Q3 Fei occupies 23.2% of the iOS distribution market share, put on the platform, the share of the FEI also reached 15.26%. This achievement benefited from the success of several iOS platform works, including the "QQ Sword" "Glorious City" "Dragon call" and other products, have won the top 10 in China's App store bestseller list. It is worth mentioning that the marketing of the game is quite a set, and put forward the so-called "entertainment marketing" concept. Liu Fei, Vice president of Wang Ke in the interview, said that the future of game marketing is the direction of entertainment marketing, that is, by means of entertainment marketing products, and the game itself is entertainment, so you can play the best, and save the promotion costs. Liu Fei, "Call of the Dragon" launch of the first half of this year, "The Call of the Dragon" Conference, invited the plume, the music circle and hand travel fusion. In October, the "FL Heroes Exchange Video Talent Program" Conference, Fei began to be the shadowThe sight circle and the hand swims together, also is conforms to the entertainment marketing the thought. Recently Fei released new book "Pocket Dream" is in the previous FL hero on the show on a product, won Stephen Chow's mandarin voice Shi Banyu to join. FL Hero Remit But for a variety of novel marketing means, Fei also still adhere to their own boutique strategy. That "marketing is not standard, the success of a game is not determined by the publicity, but depends on the quality of the game." It also lays the groundwork for the status of the market. The former FL hero on the exchange of several products, there are still a variety to be launched, in view of the quality of the game considerations, you can think of the Q4 may have some room for improvement. 2013 Q3 Mobile game publisher TOP4: Kunlun game in 2013, the performance is "sudden", originally in the page of the market has been a certain degree of Kunlun, in early 2013, suddenly announced a high-profile march into the hands of the market, hand-launched tour. In the second quarter of this year, the Kunlun game in the domestic mobile game distribution market share of only 2.57%, and to the Q3 has grown to 12.7%, successfully among the first-line distributors. It can be confirmed that the "martial arts Q biography" in the domestic red, for the Kunlun game in the hands of the market leading the release of the industry. There are comments that the "martial arts Q Biography" version of the success of the iOS is "the good timing and", first is the "Martial arts Q biography" launched in August, because the apple changed the algorithm so that the brush list once extinct, to ensure the fairness of the list, followed by the use of the promotion of the end of the big ideas, micro-blog through micro-blogging hand and large V to help promote, Buy search engine keywords and so on; again, Kunlun for "Martial arts Q biography" launched a series of promotional activities, including 100 ipads a day to send players, play games to a specific level can also exchange 10-50 yuan mobile phone recharge cards and so on. Such a generous and 100% of the kind of winning rate attracted many players, and many subsequent companies to follow. So "Martial arts Q biography" in the shelves after a period of time, quickly boarded the best-selling list of iOS. "Million King Arthur" was once down. "Martial Arts Q biography" Guo participated in propaganda but if careful analysis, you will find the success of the Kunlun game is not accidental. Kunlun has its own set of "cheats" towards success. For example, the aforementioned "Martial arts Q biography" feedback to the players a series of practices and other promotional strategies. In addition, Kunlun in overseas markets also have strong strength. From the time of the page tour, Kunlun began to structure overseas distribution network, launched the globalization strategy, the use of koramgame this issue brand. At present Kunlun in Japan, Korea, Malaysia and other locations have subsidiaries. There have been news that the Kunlun game overseas income has exceeded the domestic income. From the data, in the first quarter of this year, the Kunlun in the Overseas Hand tour market income reached 30 million U.S. dollars, the record is remarkable. Kunlun Game overseas issue brand Koramgame should say, the Kunlun March hand tour is not hasty, but have sufficient preparation. Kunlun WellThe use of their own in the end of the trip and the accumulation of the page on the resources and advantages, and put it on the hand of the tour, is also the Kunlun game in Q3 to obtain the basis of exerting force. For the domestic mobile game market Force, Kunlun has rival network said that the current domestic hand tour momentum is fierce, as there is a hand tour operation experience Kunlun, return to the domestic market more competitive. From the current performance of the Kunlun game, it is really trying to do. Summary: The wind of the Hand tour distribution market is getting more and more attention, on the basis of the research based on other company's boutique products, so that the continuous replenishment of foreign blood, increase the company's product line, reduce risk, and thus establish a strong brand of the game, has become the current hand of the big players in the circle of the consensus view. The current share of the leading companies, may not be able to sit on the line, in addition to continuing to compete for the position, but also need to further consolidate their position. In addition to the above 4 share-leading mobile game distributors, ranked second in the honeycomb, fun, palm, hot and so on are also very strong competitors, although they are in the share with the first echelon of the distributors there are still a certain gap, but they are also secretly Xu Li, in order to overtake. In fact, there are countless possibilities for the hand-travel distribution market that has not yet been determined, and it is believed that at the end of 2013, there are many to be expected.