Mobile games and capital entering the "love period" opportunities and troubles coexist

"Angry Birds" aimed at the next goal is not hei heh giggle pig, but the public door. Recently, the world's most downloaded mobile app, "Angry Bird" developer Rovio, said the company plans to go public next year.

Last March, "Angry Birds" have been from Accel, Atomico and other well-known VC companies have received 42 million of dollars of money. Angry Birds on the market dream not only to mobile phone games (hereinafter referred to as the Hand tour) enterprises have brought great encouragement, but also let the wind cast big guys see a gradually mature market projects. Chongqing's hand Tour enterprises Chongqing Zhengda Dream Technology Co., Ltd. (hereinafter referred to as The Dream) is currently in contact with the wind, and plans to achieve the listing within 5 years.

Opportunities：

Mobile games favored by VCs

What attracts capital predators to mobile gaming? Enfodesk, the industrial database of the Chinese mobile gaming industry, has reached 1.21 billion yuan in the first quarter of this year, up 28% per cent from the 900 million yuan in the previous quarter. It is believed that this data will continue to grow in the future. China Zhing Game Working, IDC (International Data Center) led by the "2012 1-June China Game industry" report also showed that mobile online users than the first half of 2011 increased by 70.9%, the report is expected to the end of 2012, the number of domestic mobile games users will reach nearly billion people.

In the U.S. authoritative Finance magazine published the "2011 Most High-profile VC Project rankings," mobile game research and development with 87% support rate ranked top three. At present, Rovio, touch-control technology (fishing Tatsu people), such as hand tour developers have not only won the investment venture, but also have entered the late growth.

Growth：

Outsourcing frustration dream by hand swim "reborn"

"When we were the largest software outsourcing company in Chongqing, we did not expect the 2008 financial crisis to affect the company's development." Zhang Yeping, general manager of Dream Company, said in an interview yesterday that the main source of the company was Europe and the United States, so the company's outsourcing orders fell 50% per month.

See the dream Day than a day "weakened", the company management simply decided to "close the door", the majority of the core staff were sent to the Zhengda Software Institute as a teacher, did not expect the move for the company's subsequent development laid a talent base. September 2011, a large number of 3G mobile phone market, Mobile information rose, coupled with the Zhengda Software Institute to cultivate countless game-related talent, so Zhengda Group has reconstituted Chongqing Dream Technology Co. "We spent three months doing research in various gaming companies across the country and found that mobile users are growing at 50% a year, and the outlook is pretty good," he said. So we decided to move from outsourcing to originality. Zhang Yeping said, now dream has 300 employees, and research and development of mobile phone game has more than 100 people, and plans to launch at the end of this year, 20 stand-alone mobile phone game, if smooth, a mobile phone game will bring hundreds of thousands of yuan of output value, the company also strive next year light Hand tour part can have 10 million of the output value.

Worry：

Rival pirates Chongqing Xun Swim very hurt

Before and after 2009, see the Hand Tour market opportunities and Chongqing Xun Travel Technology Co., Ltd. (hereinafter referred to Xun), the company was founded in August 2009. Company operations director Huang told reporters that the first game of fast travel is a simple mobile phone game, from the research and development to the completion of only 1 months, the research and development team of only 5 members, the amount of input is only tens of thousands of yuan, but the game launched so far, the world has millions of users to download, which makes them feel the hand travel industry huge prospects.

But the company also suffers from growing pains. "The deepest impression was that around March last year, we had millions of user data stolen by competitors," he said. Huang said that the Internet industry's core value is user data, which at that time let them suffer a great setback. Now there are 2000 conservative companies in the country, so there is a steady stream of new games on the app (Apple's software download store) every day. "Everyone will try to do their own game to do app application list." "As app's app list is just 25 places ahead, many companies will spend their money thinking about" heretical "in order to get their hands on the list. The industry has even been the birth of a similar Taobao professional evaluation of the "gray occupation" brush list company. This can also reflect the fierce competition in the hand tour. "Huang said.

To：

Financing channel single Hand Tour Hope Wind

Have the dream of listing not only "Angry Birds", and on the road of listing, how to introduce funds to enable enterprises to achieve rapid development, this is the Chongqing Hand Tour enterprises are currently encountering bottlenecks. "For the entire mobile gaming industry, the bank loan difficulties, the financing channel is very single, the only risk channel is VCs." Huang wry smile said.

"I was in touch with VCs a long time ago," he said. In 2003, the Zhengda Software Academy was established and soon accepted the investment of Chongqing venture capital. "Zhang Yeping said that the venture to solve the company's initial capital requirements, and can provide a good management model according to the conditions of the enterprise, which helped Zhang Yeping solve a big problem at that time." "The company has developed 20 new mobile phone games this year, and strive to reach a 10 million-yuan output in the next year, and plans to land in the capital market within 5 years." Operations will require a lot of money, and we still want to work with VCs. In addition to helping us financially, the management system of VC will also help us to improve the speed of development. "Zhang Yeping hopes to make the operation of the company more" perfect "through cooperation with VCs and banks.

The wind throws the words "the Hand swims"

Trying to attract the wind, pitching, research and development capabilities are important.

SoftBank China investment director, Chongqing Soft Silver Fund head Liang Haining: Mobile game replacement is very fast, so the team for the game research and development capabilities, and their software-related areas of research and development capabilities will be the most important factor to attract VCs. A game is hard to bring on a continuous profit, which requires the team to develop a series of games. In addition, the impact of products and market potential is also the focus of wind investment, we often prefer to have the main game or a certain market based enterprises.

Impress the wireless value-added enterprises need to make a clear profit point

Chinaventure Group senior Analyst Feng Po: For venture capitalists, the first thing to consider is the characteristics of the service, wireless value-added enterprise is essentially a platform to provide services, in order to make users more convenient use of services and wireless technology, only the enterprise with innovative business, In order to impress the user at the same time impress venture capitalists. Next is the wireless value-added enterprise's management team, at the same time has the outstanding management talented person, the technical personnel and the sales talented person three kinds of personnel team, can obtain the success. The most important is the wireless value-added enterprise business model, that is, where the profit point.