Mobile games: Swarm effect projection 2014 will usher in the Big Bang

What has been the most popular application in the mobile Internet field in the past few years? Your answer may be social, video, games ... Even those strange gadgets, but what's the most lucrative thing to ask developers? Their answer must be a mobile game.

According to Niko, the number of mobile gamers will reach 192 million by the end of this year, possibly surpassing the number of PC gamers. The report also expects China Mobile gaming revenues to grow 5 times times over the next 5 years, from $600 million trillion in 2011 to $ billions of. There is no doubt that this is a huge gold mine for those who hope to move the Internet.

Chinese developers ' involvement in mobile game development dates back to the second year of the opening of Apple's App store. In 2009, the Shanghai Triniti produced Gamebox loaded with games, packaged in a dollar for sale, and won the first prize in the US Apple Pay list; The Hong Kong Epicforce Company, by virtue of its shooting game ifighter, enabled Chinese developers to get a free championship in North America for the time being; Shanghai Hai (HAYPILNC) also appeared in the top 50 of the U.S. income list.

The three companies have become the first Chinese game developers to taste the crab's delicacy on smartphone platform iOS. At that time, the world was circulating a joke: an engineer overnight on the Apple platform to write a game to earn 1 million of dollars. This "inspirational" story makes many entrepreneurs eager to move games. Chenhao, the chief executive of Touch Technology, told global entrepreneur, if 2009 is the year of Apple's Miracle, 2010 is the year of the real rise of the Apple platform. This year, Apple launched a blockbuster iOs4, IPhone4, with the ipad, ITouch, Macbook Air formed a joint effort to completely subvert the world. In the mainstream development market, almost no one talks about Apple. It was this year that China began to have a yearly income tens other mobile gaming companies.

The game, which has long been nurtured by the internet as a consumer habit, is now the most explicit mobile application of the "money" path. Even in the lively friends watching the joy of the show, but also become the hottest top topic manufacturers. After all, who doesn't want to replicate the myth that crazy birds get rich overnight?

Swarm effect Projection

Compared with Apple iOS, the Android Market presents another picture. As a landmark event, the 2.1 version of Android released in 2011 was considered by the industry to be a relatively sophisticated system platform. Companies and investors who made money on iOS in previous years have also split and chosen: Which one should Android and iOS choose?

In terms of continuity, Android is actually a Java class library, and mobile phone users are the first to start playing games from the functional mobile phone Kjava system. For former Java developers, programming on Android can be a work of the past. But the problems and drawbacks of Android are always difficult to solve: a variety of versions, a product needs to fit dozens of versions; There is no unified platform, developers have to butt 200 channels, and it is difficult to get user-paid support, in addition, including HTC, Samsung, Millet and other manufacturers of private customization, It is difficult for developers to adapt. In the process, many developers disappointed, and eventually to the iOS camp.

Guan Yu, who worked as director of the Beijing studio at Glu, a world-renowned wireless gaming company, went through the entire transformation process from feature phone (function machine) to smart phone (smartphone) platform development. He told global entrepreneurs that the process was painful and stressful, but everyone sought to break out of the cocoon and become the last butterfly.

iOS or Android, for thousands of developers, in the rapid development of China Mobile Internet industry in the new world, more like an island, full of exploration of the unknown. Chenhao Zhi, even Tencent, Sina, Baidu, such as the Giants, in addition to their own business accumulation and market value grab, also rarely contribute to the development of the industry.

On the other hand, developers can only tentatively promote the continuous optimization and advance of the mobile game industry chain by virtue of their own power, such as the development and investment of the engine, the construction of the platform system, the perfection of the operation system, the cultivation of the developer community and the improvement of the advertising method.

There is no replicable template for success in new and changing markets, but this new power is gradually growing into cuikulaxiu positive energy.

After Triniti, Epicforce, Shanghai Hai successfully earned the first bucket of mobile games gold, the stone interaction, the day tour, the apple of the eye, and so on, become the next batch from the Java transformation from the successful representative, touch-control technology, walnut interaction is born in smartphones more than mobile gaming company. They are like the "swarm" of the American Wired magazine Kelly, it is difficult for you to sum up the development model of China Mobile gaming industry from each individual's mode of operation, but they together constitute the development outline of the whole China Mobile game.

Stone Interaction (Wistone) to build a military strategy game "World War II", has long been entrenched in the forefront of China's app bestseller list. Speaking of this matter, its CEO Wu Gang is not willing to put his success into a format clause. Since 2000 the creation of the hottest mobile gaming company in the number of red, to today's second company rock interaction is still "the most profitable", Wu Gang insists on only one thing: a good product of the foot. Even if the market changes, he insisted on not to advertise, do not advertise, the company does not set up market personnel, all by Word-of-mouth transmission.

On the basis of good products, Wu Gang's positioning of the product is also very focused. Wu Gang has given Chenhao Zhi advised the game room was the fishing game moved to the mobile phone and fire, fishing user groups and thus the former single youth widened to all men and women, but Wu gang does not want to do a game of all ages. "World War II" on the line so far, has maintained a tens monthly income, targeted only for the 40-year-old successful people. Wu Gang's reason is: after the age of 35, once the focus on one thing will be more than 17 years old attention to a long time, relative to the experience and the ability to pay more.

"We have a group to do a big, not necessarily 20 million users, there are 2,000,001 good." This market is how big I do not care, I have to do is to lock the people I want to do, focus on the user than the market is more important. Wu Gang said, even after the mobile phone age changes, he has not changed.

The genes that lock people are unchanged, but the people who lock them are always changing. Wu Gang built a few years ago the "compact" target group was the migrant workers brothers. In this game, he from the Southern Shenzhen factory invited hundreds of migrant workers, for their bags to eat bags of train tickets, is to understand the needs of this part of the user. Although some people think that "three low" people will not spend too much money on the game, but with the Nokia 3 million Yuan investment, the contract in three months to recover the cost, and continued to profit for three years. Although the user is only 300,000, Wu Gang has earned nearly 20 million yuan. "In my opinion, ' uncle ' is no different from a laborer. All you have to do is get a deeper understanding of the user's needs and let it become your company's genes. Wu Gang said, with this mentality, in the future, as a game for women will make money. He revealed that he was about to be on the line of the new game, locking the 28-year-old male users.