Mobile gaming base partners up to 300 business revenue increase 40%

October 21 News, following http://www.aliyun.com/zixun/aggregation/18462.html "> Wireless music, mobile gaming as the representative of the new data business, is becoming the main driving force for China Mobile revenue growth.

A year after China Mobile's gaming base was operating, its gaming revenues rose 40% from a year earlier, business grew by 70% and partners over 300, according to data from the Chinese movement.

Lower game threshold transfer 570 million users in order to develop key data business, China Mobile in 2009 6-July in Jiangsu to build a game product base. In October of that year, the game base began to take over the operation and management of China Mobile full network game.

In the first quarter of 2010, China Mobile game base released the "High-quality cell phone game CP 2010 First Solicitation" notice, and launched a new game business cooperation model. As of October, China Mobile gaming Base has issued outstanding partner rating results for three consecutive times.

After a year of operation, China Mobile gaming base has been working with more than 300 partners, business income growth of 40% year-on-year, the number of business growth of 70%.

Again accept NetEase technology interview, China Mobile Jiangsu Company Data Department deputy general manager and Chinese mobile game base director Wang Gang with "development momentum gratifying" evaluation of the game base this year's operating conditions. He said that the current game development and operation with partners mainly mobile gaming, but China Mobile gaming base is planned to expand the broader game business areas.

At the end of July this year, China Mobile gaming base for partners to release the "China Mobile game Business Development Operation Specification", and formally put forward the "pan-game" concept. It is understood that the so-called "pan-game" means that as long as people can bring interaction, entertainment can be called games. Based on this concept, whether the game's form, platform, or support way, will be diversified development.

For China Mobile, how to attract nearly 570 million of the vast user base to mobile gaming and other new business, is the key to the development of its data business. Wang said that in cooperation with partners in the game development, China Mobile plans to reduce the threshold of user experience, that is, through the product content generalization, the threshold of experience reduction, so that more users to participate in it.

The launch of the first joint-enterprise project in order to achieve the above "pan-game" plan, in recent time, Wang Gang and his colleagues have repeatedly appeared in the important meetings in the work. In addition to demonstrating the development of China Mobile's mobile gaming business to the industry, they are seeking more extensive cooperation.

"We have flexibility in the proportion of our partners, and the overall principle is to divide the corresponding returns according to the partner's resource inputs." "China Mobile gaming base plans to make a better profit for our partners through a breakthrough in resource input and cooperation mode," Wang said. ”

In the integration of internal and external resources to develop the game business, China Mobile joined the sports administration to launch the first "combination of enterprises and enterprises" to promote mobile gaming business development projects.

October 21, China Mobile and the State administration of Sport and Sports Management Center jointly organized the "National Chess Network Competition" in Beijing launched. On the same day, China Mobile game base and the State Sports administration chess and Licensing Management Center signed a cooperation agreement, plans to jointly establish a yearly "normal" chess network competition mechanism, and gradually improve the construction of overseas division and product introduction.

According to the introduction, the "National Chess Network Competition" set up the Chinese chess, Gobang and other chess game games, but also according to the needs of different user groups to add a series of Junchi, four countries such as non-competition class 25044.html "> Chess game." Users can participate through the mobile phone, or through the computer.