Mobile gaming has a bright future

In recent days, according to Apple earnings reports, the app Store has broken 3 billion dollars in revenue for developers in 2012 years. Since the most attractive user in the app Store is the game, it can be said that in this 3 billion dollars, the game occupies a very important proportion.

In recent years, there are more than online games and page tour companies have turned their energies to mobile games, while the main revenue center of domestic mobile games is in the Android games.

"Mobile gaming is promising: revenue at least doubles next year."

TGIF (Thank God It's Friday) is a regular online entrepreneur meeting held by the Kleiner, which basically organizes two events each month, with different themes for each event. The participants in the event were invited by Kleiner personally, mainly entrepreneurs, including those who have just started the business and have successful entrepreneurial experience, but also some angel investors will participate in each issue about 20 people.

Yesterday Kleiner in Guangzhou held a small TGIF event, the theme is to discuss mobile games. In four hours of communication, we have come to the following conclusions:

First, mobile gaming is promising. In 2012, the monthly water to do 20 million Yuan company has appeared several, good game ARPU value can do more than 400 yuan. But everyone thinks the industry is just getting started, with revenue at least doubling next year--because the number of Android phones in China will double next year at least;

Second, the domestic current mobile phone game revenue mainly from mobile games, and mobile gaming is mainly in the Android platform to do, the reason is that the Android channel decentralized, a lot of promotional methods can be used for reference page tour promotion;

Third, mobile gaming is also beginning to show professionals doing professional things, some companies will focus on game development, and some companies will focus on operations. Hand tour operation is focused on the lowest price to "buy" users, and research and development of the core is to let "buy" users to stay in the game;

Four, the current mobile advertising major customers or results-oriented customers, especially mobile phone game advertising is more so. On the effect, the user retention rate of the integral wall is lowest, the application recommendation effect is general, the information push effect is the best--but this way will affect the user experience of sending the application of push notification, so it is necessary to cast a net;

Five, some mobile games may be a time of high income, but the life cycle is limited, which needs to be in the game life cycle as soon as possible to suck gold, or the user into a new game. In fact, some companies get users by acting very popular games, and then import users into other games to earn revenue.

"6 big game companies that are most interesting abroad"

Rovio Entertainment

The Angry Birds that were born at the end of 2009 have so far been so hot that with the games and subsequent series, Rovio has become a well-known gaming company--and, of course, the company is now not just content with the game, but is starting to dabble in the entertainment industry.

Supercell

Supercell in the second half of 2012 quickly became popular, by virtue of Clash of clans this game's big sell, supercell once every day can make 1 million dollars. As Rovio gradually transformed the entertainment company, Supercell became a representative of Finnish gaming companies.

Digital choclate (Sumea Studio)

Sumea, a veteran gaming company in Finland, was acquired by Digital Choclate in 2004 and became the latter in a game studio in Finland.

A lot of people may not know the game company, but it has more impact on Finnish games than both – because all two companies can be said to have been born out of Digital Choclate (Sumea Studios). Rovio Although once and Sumea fire and fire, but in its most difficult time it is from Sumea dug to several core staff, help it through the most difficult time. Supercell was created by the founder of Digital Choclate, and most of the core founders came from the company.

Firemint

Firemint can be said to be iOS on the first batch of game developers, its flagship game Flight control also once on the top of iOS. In 2011, Firemint was acquired by an established gaming company, EA.

Halfbrick

The Fruit Ninja may be the only mobile game that can compete with Angry birds in both income and life cycle. As a Fruit Ninja developers, Halfbrick also by virtue of this game overnight fame. But unlike Rovio, Halfbrick is still focused on the game and has launched several good games after the Fruit Ninja.

Defiant Development

There may not be many people in China who know about the game's developers, but their Ski Safari is one of the few classic games of the 2012 and has won several official recommendations from Apple. Although the game isn't as popular as a fruit ninja, who knows if the game developer will surprise people in 2013?