Blizzard's first-half profit was down 6.8% from 1.857 billion euros in the same period last year, to € 1.731 billion. Quarterly turnover also shrank by 6.2% from a year earlier. The main reason for the decline in income is the dynamic view of Blizzard's two major financial magic weapon "Call of Duty" sales and "World of Warcraft" paid users have declined.
Although this year's release of the "Diablo 3" and "small Rons Great Adventure" performance is relatively prominent, when compared to the large number of users of "Call of Duty" and "World of Warcraft" is still a little bit of a drop in the feeling, only this income can not make up for the loss of the latter users.
It is apparent that Blizzard is aware of this plague, so the recent mobile gaming market in the mobile platform, the outside world speculation that this move is likely to reverse the trend, after all, the potential of the mobile gaming market is very large.