Mobile gaming success rate low investment need to be cautious

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Perhaps we all think that the big publishers will be spending more on mobile game development, after all, it is the trend of the future for everyone to see the mobile game.

But even as Supercell,gungho and Dena have a very good income through mobile gaming, the CEO Eric Hishberg says his company remains cautious about moving into the mobile world.

So the problem is that depending on the resource, and it's pretty sure that the company can get a decent income from the mobile platform, why is the company so conservative in moving into the mobile gaming market?

"At present, we use mobile platforms primarily to increase the experience of the core game series, not as our new core business choices," Hishberg said. "We know we have the advantage of being very good at producing quality value games, and people are constantly spending hours to experience it.

"So far, this is not the mainstream of mobile gaming environments, at least not most of them." This is not a necessary part of the mobile game, we currently feel that the mobile gaming market is still not suitable as our main focus on the market.

The main focus of the move is on the retail-centric, high budget input game, which takes years, costs tens of millions of of dollars in development funding, and can form a well-known game series. To do is the Empire-style game business, the business is mainly focused on the game host and PC platform.

Several mobile games have made good performance, but it is hard to imagine what it would be like to invest tens of millions of of dollars in the Skylanders and call of Duty series if the focus is on the mobile platform. On the mobile platform, like "Call of Duty: Zombies," "Lost in the Air islands" and pitfall version of the adaptation of the film has brought good results, but of course did not get like Supercell hay day or GungHo "Zhi long fan City" such achievements.

These mobile gaming companies have made a lot of money, and supercell 2.4 million dollars a day in April through two games. GungHo's income reached 3.76 million dollars in May. EA has decided to move aggressively into the mobile arena, and has also achieved good performance, especially the recent success of The Simpsons: exhaustion.

Hirshberg said that the dynamic view of these successful stories are very concerned about. But these successes are in the minority. "It's nice to see that developers in mobile are getting that," he says. "It was almost unthinkable a few years ago."

"At the same time, in the mobile field, the proportion of successful developers is very low, and more importantly, the mobile field can achieve a series of effects of less work, meaning that the list of game success period is not very long." Even the "Angry Birds" that swept the world are not as successful as they were before.

For dynamic viewing and other big game companies that rely on retail development, the current focus will remain on the long-term series, and players will devote longer game time and years of attention to these games.

Although the move is very small in the mobile arena, Hirshberg admits, "we cannot deny that our mobile games are installed very much." The base of the mobile device is too large.