Mobile general name to help small and medium Enterprises mobile marketing

Recently, the "2010 Mobile Internet Intellectual Property Forum", sponsored by the Ministry of Commerce's China Intellectual property protection Network and mobile Internet Intellectual Property Research center, led by the Ministry of Commerce, Ministry of Industry and National copyright administration, as well as industry and legal experts on national Industrial Policy, mobile Internet knowledge protection status and existing problems, And how to prevent and protect the rights of enterprises and other topics of in-depth analysis and discussion. The same period and launched by the mobile Internet Intellectual Property Research center launched the "Mobile Internet Intellectual Property Protection Project", the project will benefit 500,000 of China's small and medium enterprises, for enterprises to give a value of 2000 Yuan mobile Web site and mobile general name and other services.　　So far, mobile universal real name this term in the mobile Internet application wave surfaced. It is reported that "mobile generic real name" is a mobile classification and business information platform----Mobile China Network for small and medium-sized enterprises tailored to help enterprises achieve fast mobile marketing, corporate brand protection services. The mobile universal real name uses the newest technology, uses the natural language which conforms to the Chinese use and the memory habit, helps the mobile Internet terminal User to find the information, the goods and the service conveniently and quickly. Companies registered to move the generic real name, mobile Internet can realize the three major platforms general, namely: in the mobile browser directly input, in mobile search engine (such as: Baidu) direct input, in the mobile business platform (such as: Mobile China network mchina.cn) on the direct input, can quickly and accurately enter the corresponding mobile Web site, A full range of pictures and illustrations of enterprise information, enterprises in the mobile Internet brand promotion, mobile marketing to the end.　　Mobile Universal real name is the majority of enterprises to use the emerging mobile internet brand promotion, mobile marketing and trading, access and maintain the best channel for customers, is the mobile internet era of enterprise core resources. Traditional internet in China has developed more mature, has become the vast number of enterprises to obtain business opportunities, one of the indispensable means. and mobile internet for the vast number of enterprises to provide a new platform and a broader space for development. In particular, the issuance of 3G licences in early 2009 marks the development of mobile Internet from concept to application stage. China now has 233 million of mobile internet users, the number will also be a rapid growth in the future.　　Therefore, the majority of enterprises should be fully aware of mobile universal real name unique and exclusive characteristics, in the promotion of brand image while protecting their own mobile internet brands and intellectual property rights. Mobile Internet Research Center, Deputy director of Mobile China Network CEO Wanyong, said: "Mobile universal real name Services can achieve the full coverage of the three platforms, to help enterprises achieve a full range of mobile marketing anytime, and enhance the enterprise in the mobile internet core competitiveness." "The launch of the mobile Internet Intellectual Property protection Project" will greatly eliminate the vast number of enterprises, especially SMEs into the field of mobile internet technology barriers, and further expand the new mobile business opportunities, and its own intellectual property rights will be effectively protected.