Mobile Hangguoqiang: End and Tube are the basis of the development of the Internet

Hangguoqiang, general manager of China Mobile internet base

2012 Guangdong Internet Conference was held at Poly World Trade Expo Hall Fifth, no. 1000th Haizhu District East Road, Guangzhou, from December 14 to 15th. This meeting is hosted by Guangdong Internet Association, organizing Committee of Guangdong Internet Congress and the media consulting Group. The conference focuses on the Internet industry new ideas and digital media era, in-depth focus on the Internet industry resource integration. Hangguoqiang, general manager of China Mobile internet base, delivered a speech.

Hangguoqiang said that China Mobile has officially released the mobile internet strategy Taiyun platform, while the end and tube is the basis for the development of mobile Internet.

The following is a transcript of the speech:

Thank you, I think everyone must be very disappointed, because this time is Ding Lei came to speak, do not know is not he went to Beijing to visit his pig farm, was snowed in Beijing. I am very grateful to the Guangdong Internet Association to give us such an opportunity, with the Guangdong industry elite and developers to share, is very honored to be China Mobile Internet base, is located in Guangzhou, Tianhe Software Park, I am here to send invitations to everyone, I hope everyone to our Internet Base exchange guidance.

Today's theme is the developer conference, but fortunately, today I am talking about innovative cloud services, open mm platform.

China Mobile has officially released the mobile internet strategy, intelligent pipeline, open platform, characteristic business, friendly interface. The industry has refined it to a four-word, end-Taiyun platform.

Internet base is responsible for the centralized construction and operation of Internet business, to create a mm cloud and fly a letter + two open platforms, and the industry to win. We are also responsible for the whole network, China Mobile strategic business, wireless city centralized platform support and operation.

End and Tube are the foundation of mobile Internet development, every year there are some big trends beyond our expectations, such as the rapid growth of smartphone shipments this year, such as MediaTek experienced a problem before last year, a new vigor this year, the rapid development of Android chips, Android chip shipments of more than 100 million this year, Android chip will be less than 40 yuan, Accelerate the process of intelligent mobile phone. Like Shenzhen Huaqiang (000062, shares) north will certainly prosper again. In Guangdong, the domestic 3G users have more than 200 million. 4G users in the global view of more than 10 million, is expected to reach more than 60 million in 2012, China Mobile in the year before the start of the seven-hour TD LTE pilot, in Hangzhou, Guangzhou Metro implemented TD LTE pilot, enjoy high-speed network. Then China Mobile expands the speed of the entire LD LTE.

Front is the end and tube development trend, next I focus on cloud services, this is also a hot spot in recent years, we also use more or less the cloud services. Cloud services are an important trend in the future, and we predict that 1/3 of users will have the need to store content and information on their mobile terminals in the cloud after a year or two. Of course in our digital content of the bank, but the cloud services still have a high threshold, the latest news, in the domestic cloud storage more advanced Product 115 network to announce the closure of the chain to share, it is very difficult decision. In the cloud storage product usage demand, through the user research discovery, the storage capacity space is not the most important, the upload speed and the function is not the most important, the security is the first. Security is the impact of cloud storage, cloud services development, the most critical factor, we put all the information on the phone, images stored in the cloud, we are most worried about? Will the information be leaked? Will there be a pornographic door? So operators have a certain advantage, we can continue to complain for a long time, and the security of a very large investment.

Cloud we have now provided nine types of information storage, we can use a lot of applications in the cloud client. There are some with carrier services, such as short MMS, you can choose to save to the cloud, you can delete space on the phone, such as your call records, including you have downloaded the installation of applications, etc., can be stored in the cloud of their own choice. At the same time we use a variety of ways, such as cloud independent client, in some of our business, such as flying, now he provides a cloud version, flying a chat record can also be saved to the cloud. can also provide plug-in mode, so that we browse the content of the time, a key store to the cloud space.

The characteristics of cloud: Provide 16G free space, cross-platform, cross-terminal, trans-business, we realize anything like the address Book, IOS, Android, Window phone, while the operator special services, we can provide virtual mobile phone services in the cloud, we can use their mobile phones on the PC phone, Security, we provide the telecommunications level of security architecture and disaster recovery backup, to give users a good security commitment, in the future, we will further open our relevant cloud services capabilities.

The first phase of cloud-oriented cloud storage services for the individual, the second phase focused on promoting the cloud of its own business, the third stage to open to third parties.

Platform, the emphasis on mm,mm after several years of development, the current application of nearly 150,000, but also synchronized other bases of China Mobile, such as music base, more than 1.2 million songs, read more than 200,000 books base. MM Mall to provide nearly 20,000 developers, in the last year to launch the MM capacity open platform, there are 16 capabilities are providing services for developers. Including the terminal pool, all developers can call these terminals in the developer community, behind the real terminal, but can do cloud testing, remote invoke test application, do extension adaptation.

The business model of the application store, the most important thing for developers is content authoring, which is the foundation. We want to do is in the back link, for example, in the integration, distribution, MM is the channel. We will also distribute the applications provided by developers to more channels. In the marketing billing, the operator's natural billing capacity is also the most convenient billing ability, using hall, user size, to help promote the application. Finally, after the user downloads the use, provides the corresponding user data analysis, including does the joint operation with the developer. There is a very important point in this, we communicate with many excellent applications, they will have a deep feeling, the development of an application, submitted to the application store online, this is not the end, more important is the subsequent operations, users download, how to understand the user's behavior, understand the user's application of your feelings, preferences, How to continue to improve your application. So there is a good game like Angry Birds, we want to help developers, in several other links to play a certain role in service and support, and hope that the developers to focus more attention on the application of product quality and user experience.

Application class billing, the developer's survival status has not fundamentally changed. Application of the three major profit models, 1, download fees. Conversion rate from the MM platform to see only 2.5%, there is no reason to believe that users will look at an icon, love at first sight, pay for it, do not know what is behind. So the psychological threshold for paid downloads is high, and I don't think his future trend will improve. 2, embedded advertising, the scale has a certain growth, but in fact is the application between push and push, and experience is not good, the application of embedded advertising to save the application, also can not save the developer. 3, Application class billing. Mobile games are growing noticeably faster, income growth, the most acceptable way for users, free download, use, in the experience process, with the product hook users, let him reduce the threshold of consumer psychology, so that he is willing to pay for the application, so in the MM platform over 16%, average billing conversion rate of more than 16%, This is a very obvious case.

We will distribute the application of developers to more channels, such as applications, UC browser, app real-time sharing community, in more than 10 high-quality channels already have mm zone, is an excellent application-class billing application. These applications reach more users through Third-party channels, expand downloads, increase revenue, and divide them into three parties. China Mobile and the promotion channel as well as the developer, this is the tripartite wins the situation, the cake is big, including the developer also may divide more. This is a very critical model for our future, we will continue to expand the channels of cooperation, means that developers as long as the application submitted to the MM platform, as long as your application is good enough, may cover dozens of channels we also have some data show that the same application class, billing application, the same type of game, Its income download conversion rate is very large, behind is the choice of users, is the product experience and quality. There are some high rates of gaming that are more than 30% and a few percent lower, so I'd like to talk to developers about whether the application user accepts the first place.

China Mobile has been opening up its strategy to open up cooperative competition since last year's developer conference, really open some of our products, such as China Mobile no longer do their own browser, micro-blog, input method, we have the industry's best Internet products to cooperate to achieve a total win, this is a great change of China Mobile, but also our open mind.

Finally, I want to say that mobile internet is a big trend, we all agree, but also special need like Internet association such organizations let everyone come together, have more interaction, but also hope that the future industry operators, investors, developers and so on, can more linkage, together to create the future of mobile Internet, thank you!