Mobile has become a must for social software companies

On the 6th, the Global Mobile Internet Conference (GMIC) in 2014 entered the next day with giants rookies of the social field gathered together. Facebook, LinkedIn, Tango, etc. unveiled themed summit "who is the winner of globalization," the mobile terminal has become a social software company's contested.

At present, the total number of mobile Internet users worldwide has more than 1 billion, which means that the mobile Internet has been and is changing bit by bit life style of 1 billion people. In the meantime, another 5 billion people have not been "moved". Moving the future is moving the next 5 billion.

From the 5th to the 6th of this month, GMIC will be held at the Beijing National Convention Center with the theme of "The Next Five Billion". It will be composed of the Summit of Leaders and branches such as smart hardware and software, mobile games, mobile finance, globalization specialization and innovation contest.

LinkedIn debut in China

"Our vision is to create business opportunities for global professionals and create the world's first economic map," said Shen Bo Yang, vice president and vice president of LinkedIn China, at the conference. He delivered a keynote speech "Connecting Global Professionals." This is also the first national debut of LinkedIn, the official job site launched in China earlier this year.

Shen Boyang said LinkedIn currently has 300 million members worldwide, an average of 300 million per second increase. There are 26 offices and 22 languages ​​worldwide. While China is its 26th office with Chinese being the 22nd language.

Public information shows that LinkedIn is a commercial customer-oriented social network, founded in 2002 and headquartered in the United States. February 2014, LinkedIn officially announced the Chinese name "LinkedIn" and released a simplified Chinese test version. In March 2014, LinkedIn was open for registration.

"LinkedIn will combine the B2C model with the B2B model," said Shen in his speech discussing LinkedIn's business model. He said at the C-side, LinkedIn provides members with professional social networks that appeal to members through social effects. The source of revenue is the B2B model, by providing enterprises with solutions to make money. "This is why its revenue is far ahead of its peers."

Shen Bo Yang said LinkedIn is actively trying to localization, and Weibo WeChat to discuss in-depth cooperation. At present, users can bind WeChat and LinkedIn to display "LinkedIn Business Card" in WeChat for professional identification. "The cooperation with WeChat is the first step in our mobile layout."

It is also worth mentioning that LinkedIn China is a joint venture with Sequoia Capital and Broadband Capital. Shen Boyang said that the reason for choosing a joint venture is to enable LinkedIn China to operate independently. The choice of Sequoia, broadband as a partner, it is fancy these two companies operating experience and local resources.

Tango or Ali into a ring of globalization

Tango, which has just won Alibaba's $ 215 million investment in March, also took part in the conference. The co-founder and CEO Yuri Raz disclosed the details of the cooperation with Ali.

Yuri Raz said despite its stake in the company, the majority of Tango's markets are still in the United States, as few Western Internet companies are currently successful in China. Asked whether it will be part of Ali's globalization strategy, Yury Raz laughs that he should ask Ali. However, he said that if this is possible, Tango is very willing.

Earlier, Uruse Raz told the Wall Street Journal in an interview that he hopes to transform Tango into a WeChat in the West. "We have all the functions of WeChat, but we must all make these functions Westernized."

Talking about the differentiating advantages of Tango, Yuri Raz said that Tango is not only a social platform for video and audio, but also includes music, dating, games and other factors. The monetization paradigm is currently being explored, as evidenced by the success of businesses like Line that justifies this ecological chain. "We have released 40 games on the platform, and most of them make money."

Earlier, Tango won a new round of financing of 280 million U.S. dollars in March, of which Alibaba led a 215 million U.S. dollar investment and the existing shareholder of the company increased its capital by 65 million U.S. dollars. In this regard, there are also speculation that Ali wants to overtake through Tango corner, beating WeChat.

Facebook moved from desktop to mobile

Social software giant facebook at the conference also expressed the expectations of mobile transformation.

"It's not particularly fast for Facebook to embrace mobile," Facebook vice president Vaughan Smith said frankly that mobile revenue accounted for less than two years ago. Facebook now many new product development, we must first do mobile version. Fortunately, Facebook's mobile product experience is not bad at the moment.

Facebook announced first quarter 2014 revenues of 2.5 billion US dollars, of which more than half from the mobile advertising business. In the fourth quarter of 2012, Facebook core advertising revenue was 1.33 billion US dollars, of which mobile advertising revenue accounted for only 23%. Vaughan Smith believes that embracing the move is the trend.

Vaughan Smith said that while about 90% of the world's mobile phones are used, only one-third use smartphones. Facebook hopes to cooperate with the operator's business, if users use Facebook, you can enjoy the traffic free of charge. Although short-term loss of service fees, but in the long run to change the user's habits, potential profit considerable. "At the moment, we are piloting in the Philippines and working very well."

Recently, Facebook has bought generous Oculus virtual display glasses, but many people in the industry and the media are not optimistic. In this regard, Vaughan Smith disagreed. He believes that the outside world is questioned because they are not particularly optimistic about Facebook from the desktop to mobile transformation. "In the long run, the two are in fact intimately connected, so we bought Oculus."

Nanfang Daily student reporter Peng Lin from Beijing