Mobile IM Outbreak Year: Europe, America, Japan and South Korea three major app introduction

With the increase of people's reliance on mobile phone, mobile instant messaging (IM) tools have become more and more popular, several "micro-letter" products at home and abroad have exploded in the user's growth and have made many successful attempts in the commercialization process. In the 2013, there was a micro-letter, easy to believe and the three major IM fierce competition. Mobile chats are redefining social networks, such as Facebook, a social model filled with strangers, which has become worthless, said Aaref Hilaly, a senior partner at Sequoia Capital, a well-known venture capitalist WhatsApp shareholder. In the world, users are accustomed to the use of mobile im are different, let us now inventory under the United States and Japan and South Korea's three mainstream mobile IM products. United States: Online earlier, billion users only 50 employees--whatsapp monthly number of independent users (not "user number"): 400 million, this number than April doubled. Processing information: Processing 32 billion of information per day. Smartphone user penetration: US smartphone users who use WhatsApp every week reach 44%, more than 35% of Facebook's information services. Profit model: Charge a 0.99-dollar annual fee. According to 400 million of the monthly active users, the annual fee of the overall income of about 396 million U.S. dollars. But WhatsApp said the company had yet to consider commercialization issues. Founded: 2009 by Yahoo former staff founded team: WhatsApp company is located in Mountain View, California, currently only 50 employees. Investor: Sequoia Capital has been invested. Japan: The fastest commercial process--line users: 300 million, 7 months has doubled. As of August 21, 2013, line global users broke through 230 million people, including Japan's local users more than 47 million, 80% users from outside Japan and other countries and regions. Profit model: Compared with WhatsApp, line commercialization of the search road is very positive, through the chat emoticons, social games, etc. earn a lot of money. Recently, the commercialization of line has two new actions: One is the main Consumer-to-consumer mobile power line Mall, the other is a virtual currency linefreecoin reward video ads. In the second quarter of 2013, line business revenue reached 9.77 billion yen, an increase of 66.9%. The game revenue accounted for 53%. Online time: Line2011 June only formally to the market team: by the South Korean Internet Group NHN Japanese subsidiary NHN Japan launched. Overseas expansion: Line in Asia and Europe after the stability of the July this year, the introduction of celebrity strategy to enter the U.S. market. So far, line has 15 million users in Spain and has grown 300 times times in 6 months. Spain is one of Europe's largest smartphone markets. Korea: Mobile im one of the "Asian trio"--kakao talk Users: As of July this year, there are 190 million registered users, of which 80% for the month active user. South Korea's population is only 50 million. Smartphone user penetration: 93% of Korean smartphone users use Kakao, and KakaoTalk have to go out and look for other markets when the local market is almost saturated. Profit model: E-commerce + pay expression +plus friend ads + gaming platform KakaoTalk recently said that 2013 revenue will reach $200 million trillion. In 2012, Kakao talk revenue of 42 million U.S. dollars, net profit of 6.5 million U.S. dollars. Overseas expansion: KakaoTalk is currently focusing overseas on Southeast Asian markets, including Indonesia, Malaysia, the Philippines and Vietnam. Online Time: March 2010 Team: Kakao from a pioneering team, the founder of the South Korea's largest gaming platform--hangame more than 10 years ago, later as South Korea's largest internet group NHN Ceo,kakao is his departure after the launch of the product. Investor: Tencent in the first quarter of 2012 reported that Tencent in 2011 to "South Korea micro-letter" KakaoTalk invested 403 million yuan, to obtain KakaoTalk 13.84% shares.