Mobile industry's fourth wave: The next trillion dollar evolution

The fourth wave of the mobile industry: the next trillion dollar evolution we are entering the golden age of movement. Mobility has become the most important tool for boosting productivity, promoting human innovation and technological development. The global mobile market will reach $1.65 trillion trillion this year. The number will double over the next decade. Huge changes the source and distribution of the revenue figures will change dramatically over the next decade. In the last 10 years, voice accounted for more than 55% of the mobile industry's total revenue, and data access accounted for only 3% of 17%,ott and digital services. Over the next decade, mobile digital services are expected to be the industry's highest-earning category, accounting for close to 30% per cent, and less than 21% per cent for voice. Many companies have seen significant changes in their revenue structure. Traditional voice and SMS business receipts have declined in most markets. Mobile data Access Although in many markets are still in the early stages of development, has begun to face significant profit pressures. Therefore, the industry must invest in a healthy ecosystem based on the fourth Wave tide (OTT and digital services). The revenue generated by the wave of the waves will be huge, but widely distributed. Over the next decade it will be a market of $ trillions of trillion--the growth rate and the height of expansion are all better than the previous wave. Vodafone, one of the world's largest mobile operators, recently said its voice and text messaging business had fallen in all 21 operating markets year-on-year. In some markets, such as Italy, there has been a negative growth in data-access operations. What is even more worrisome, however, is that data access revenue growth has failed to offset the decline in voice and SMS revenues in any market. Once data access revenues have also started to fall (as has already happened in some carriers), these companies will have to take some drastic steps to achieve growth. Investment and clear strategies for the fourth wave will become more imminent. They will have to find a way to become a provider of digital life solutions. The wave of the four waves what is moving the fourth wave? What are the dominant companies in the field today? The Wave wave is not a single entity or a functional block, such as voice, SMS and data access, but consists of dozens of new application areas. Therefore, the operation of the service portfolio requires different skill sets for development and monetization. Another major difference in the competitive environment is that these services ' most powerful competitors may not be carriers, but well-funded, agile and ambitious internet companies. These services cover a range of products from mobile cloud, business and payment, security services, analytics tools and risk management to tightly integrated retail, healthcare, education, Automotive, home, energy, media and vertical industries. The move will completely change every vertical industry, and it is thus defined as moving the fourth wave tide. In the past, the list of 10 companies with the highest revenue in the mobile industry has been swept by mobile operators. Of the 10 companies with the highest revenue in the fourth wave, only 5 are listed. Apple, Google, Amazon, Starbucks, PayPal and other Internet service providers in this area of revenue than the traditional companies are higher. DataServices currently account for or exceed 50% of the total revenue of some operators, and in five years the digital service will account for more than 50% of the data revenue of some operators. The trend towards digital services also has a deeper meaning. In countries where labour laws are very old, companies cannot get the flexibility they need to be digital companies, which is a disadvantage for them. Whether they can reasonably identify the strategic and investment areas is a question of whether it is a different matter to be able to implement the strategy as intently and resolutely as a start-up. If companies cannot find the right people to develop new markets, other companies will be swarming. Such companies will fall in revenue and become targets for acquisitions. The phenomenon is already evident in European markets. Regulators will face a daunting task in assessing unconventional mergers and acquisitions over the next few years. The shift in response to digital services also affects other members of the ecosystem. Infrastructure providers will need to enhance the ability to build services that can be sold in partnership with carriers. OEMs without a viable digital service portfolio will find it hard to maintain competitiveness by hardware or low prices alone. Internet companies will need to form alliances to achieve service distribution and scale development. The rise of the fourth wave is a boon for startups. In addition to Google or Apple to take refuge in the platform, they can also choose the carrier platform. In fact, some operators have been acquiring strategic acquisitions in specific segments over the past few years – Telefónica bought the biggest chronic health care management firm Axismed;verizon, the Telematics, and Singapore Telecom bought Amobee. Strategic options and roadmap are quite clear for telecom operators who want to enter the digital realm. First, it must strengthen and protect its core business and assets. A good broadband network is a chip in the digital ecosystem. They should gradually divest non-core assets or sell them to potential acquirers, depending on their financial position, which allows them to focus exclusively on protecting their core business and to hit the digital field with full force. The first three wave of revenue growth has benefited mobile operators, but now it is time to shift focus to reinvent the fourth wave of the mobile industry. Companies such as Apple and Google will continue to be in the field, while mobile operators will need to restructure and seek cooperation to shift focus to becoming digital companies. The mobile future is not just about platforms, it's about things on the platform. It is clear that whether companies can be winners will depend on how they deal with the next trillion-dollar fourth wave of the mobile industry that is about to reshape. The author Zitan Charmas (Chetan Sharma): Consulting firm Chetan Sharma Consulting founder and president of the mobile industry leading strategist. He has served as a consultant to senior management at several Fortune 100 companies in the wireless sector, including the world's 6 largest mobile data carriers. Translator: Le bang original link: http://allthingsd.com/20130826/mobile-fourth-wave-the-evolution-of-the-next-trillion-dollars/