Mobile Instant Messaging applications Kik on its HTML5 platform to add paid functionality

Summary: Zynga gaming interface Tencent Technology Xushuchi July 31 reported that mobile phone instant messaging applications Kik on its HTML5 platform to add a Pay function, and released a game application provided by Zynga. Zynga's Kik game name is "1 word." The

Zynga Gaming interface

Tencent Science and Technology Xushuchi July 31 Report

The mobile Instant Messaging application Kik has added a pay function on its HTML5 platform and released a game app provided by Zynga.

Zynga's Kik game name is "1 word." The game allows people to compete with each other to see the words, game mode and "crazy guessing words" similar. "1 word" is the first Kik HTML5 mobile platform contains the application of the purchase mechanism of the game.

It is understood that the game is also the first of Zynga launched a mobile communication application of the game. At present, it can only be obtained through the Kik platform. Kik the current number of users is about 60 million.

In fact, the communication software Tango and South Korea's KakaoTalk has already launched its own game platform. The game is proven profitable on the mobile side. Kakao Gaming platform has accumulated 300 million downloads in just a year. At the same time, the domestic micro-letter also launched its own gaming platform.

Kik also launched its own sticker sales service, which allows users to improve their experience by buying expressions. So far, the store has launched a total of two sets of feature image stickers, each set price of 1.93 U.S. dollars. One set of images comes from the animated "South Park", and another set of animated "Adventure Time". It is understood that Japan's line in the first quarter of 2013, only from these stickers to make 17 million of dollars. Last month, Facebook also launched its first set of stickers in its mobile app.

Yesterday, Facebook revealed it would move into mobile gaming and share profits with developers and studios. This could be the second attempt by Facebook to build its own application platform.

In the face of another escalation of the mobile platform war, Zynga has to get involved again.