Mobile integration marketing into the new blue sea billion U.S. palm GTL sword attack

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Into the 2013, mobile intelligent terminals surging. According to statistics, the current number of smartphone users in China reached 380 million, penetration rate has reached 33%, the rapid popularity of smartphones and the rise of mobile apps to show the explosion of growth, now on the smartphone using the app for ordering, booking flights hotel, online shopping has gradually become a user's daily habits, The ensuing business of mobile internet marketing has also begun.

Enterprise app churning "pool water"

According to the survey, smartphones are rapidly changing the way people live in Chinese cities, where smartphones are used all the time, with homes (66%), Journeys (59%), rides (52%), restaurants (38%) and shopping malls (30%) the most frequently used places.

At the same time, app has become the biggest tool for people to use smartphones, the API company recently released a 2013-year smartphone user app behavior survey, of which 72% of users use 10 applications a day, it is obvious that the app has been deep into people's daily life in all aspects.

In the rapid popularization of the app today, many enterprises have been "awakened" to join the Enterprise app market, according to statistics, the next five years, China's enterprise mobile application market composite growth rate of 42%, is expected to 2016 market size will reach 32.7 billion yuan.

However, for companies in traditional industries, the immediate mobile internet market seems to be close at hand, but seemingly erratic, unable to grasp.

Yi Mei Soft Tong Joint CEO Chaofang said, now in the face of the mobile internet era we are in, many enterprises are looking for transformation and join, but because of the traditional app development input cost is too high, the production cycle is too long, the promotion process complex and other unfavorable factors, will many small and medium-sized enterprises in the mobile internet marketing outside the door.

Mobile integration marketing into the new blue sea

At present, with the rapid popularization of mobile terminal equipment, app application has been deeply rooted, the enterprise's marketing methods are also changing imperceptibly, the past single marketing has been unable to adapt to the development of mobile Internet, the concept of mobile integration marketing, will be independent marketing integrated into a whole, resulting in synergy, To maximize the realization of corporate member marketing services.

"Traditional marketing methods in the past 2G era has gradually been recognized by more and more enterprises, but in the face of the new mobile internet era, enterprises need more rich marketing tools, the establishment of mobile integrated marketing system." "Chaofang believes that enterprises can be their own app as a basis, SMS, MMS and other traditional marketing tools as a guarantee, with new micro-bo, micro-letter and other tools to carry out mobile integration marketing, to meet the future of more complex business competition.

Recently, billion-Mei soft Qualcomm as the largest mobile business service provider, facing the market scale of the future of mobile marketing blue Sea, launched the first full access to the app, micro-bo, micro-letter three popular applications of mobile integrated marketing platform------------------

It is understood that the palm can help enterprises to quickly set up their own app application, and as a basis, through the integration of the advantages of soft SMS, MMS, mail, two-dimensional code and other means, and the use of micro-bo, micro-letter and other mobile Internet applications to promote the implementation of mobile integrated marketing services. The introduction of the Palmrest will greatly help enterprise customers to reduce the threshold of mobile Internet access to win the future mobile integration marketing the first gun.