Mobile interconnection is losing the lives of traditional search

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As the saying goes, plans to keep up with the changes, when the domestic major search companies are competing, the foreign mobile Internet in the field of Yelp and other mobile applications have begun to seize Google in the mobile market share. The New York Times, January 8, noted that Google is now in a new siege and encirclement campaign, and that the siege of this model is likely to shake Google's dominance in mobile search.

Google can be called the Overlord in both the PC search and the mobile search world. But the search-and-fight campaign that broke out of the game is embarrassing for Google. Google's current status in the Mobile World is also a wake-up move for us, the power of the mobile Internet is not to be underestimated and may even completely subvert the traditional internet model.

This is not an alarmist, but a fact. Now the mobile Internet is becoming more and more popular, users are quietly changing their search habits and methods. Between traditional search engines and emerging mobile applications, users tend to be more inclined to the latter. People start to skip the traditional search engine and start using some mobile apps to find the information they need. This fact proves that the role of traditional search engines in the field of mobile interconnection is gradually weakening.

When the user is really able to get rid of the traditional search methods of dependence, but also the traditional search lonely time.

Why users are more enthusiastic about mobile apps

Before we talk about the mobile internet revolution, we must first understand a problem. That's why the user prefers the traditional search engine to the mobile app. Of course, it's not just that users like new things, but the main thing is that these mobile apps are more competitive than traditional search.

We all know that this is a big data age, and every day produces a myriad of data information. It is not easy for users to find the information they need in the midst of numerous and cluttered information. And the mobile Internet is different from the PC Internet, mobile internet users have to bear to find information generated by the flow costs. But the traditional search engine is difficult to do the information subdivision and the precision in the mobile end. Therefore, the traditional search engine in the mobile internet has been difficult to meet the needs of users.

The birth of a variety of mobile applications is a good solution to this problem, such as users can be on their own mobile side directly using Flixster to view the video, or use Kyak query flight information. Although these things appear to be just an application on the surface, they are more like a vertical search engine in real sense.

These vertical search engines are more advantageous than traditional search engines on the mobile side. Because the information they provide is more finely differentiated and accurate, it can help users get rid of the clutter of information and find out what they need in a short time. Therefore, in the traditional search engine and mobile applications, users are more inclined to the latter.

Mobile apps are in the life of traditional search

A lot of things are inadvertently happening, mobile apps are now eating up the market share of traditional search on the mobile side. Let's take a look at the change: Apple is now working on its own mobile-end search, which is based on Apple's Siri layout on Apple's iphone, and the app can answer a wide range of user questions, including today's weather, restaurant hotels, etc. And with the latest map services, Apple has begun to enter the localized search market.

In addition, Blekko has launched an app called Izik for iOS and Andorid devices. The app is better suited to the user experience of the tablet, which gives up the traditional connection instead of providing a variety of picture shows, and makes it easier for users to swipe through their fingers to navigate through the information they need.

These applications are trying to change the user's search habits by providing users with a more perfect search experience, giving users a stronger dependency on their products. Once it is widely used on the mobile side, it is undoubtedly a big blow to the traditional search engine in the mobile field.

How to deal with traditional search engine

In fact, Google is now starting to solve the problem. Google is looking to develop new tools that allow users to find the information they need at the fastest speed. Google Now can automatically display local weather, flight information or nearby restaurants. The field trip application can show the various data near the user's location.

In addition, Google is trying to help users search and answer questions directly through voice search. What Google is trying to do is to minimize the amount of clicks that users have, allowing them to find the most useful information with minimal action.

Although the current domestic mobile Internet applications have not yet reached enough to threaten the traditional search engine, but with the development of mobile Internet, all this is only a matter of time. This time Google not only to the domestic search engine companies to wake up, but also in the search for enterprises to indicate the direction of the future.

If domestic search companies want to take the lead in the mobile arena, they must now move on to the layout and launch the mobile apps that are truly user-friendly.

The author of this article Song Congming the original content by the plate machine: http://www.zzwld.com.cn finishing A5, reproduced please specify, thank you!