Mobile interconnection with exerting force of real estate Platform

With the rapid development of mobile Internet industry in recent years, micro-blog from mobile phone to check the map, mobile internet increasingly change people's lifestyles, developers also use handheld mobile terminal ipad to do real estate display, micro-bo marketing and other ways to expand the new marketing strategy, and the housing for the representative of the second-hand housing site to launch mobile phone search room, rental and other applications, Exerting force to move the Internet.

Huge potential to trigger real estate giants pouring in

According to China Internet Information Center statistics, to the first half of 2012, China's total Internet users 538 million, with mobile phone access to the Internet users reached 388 million, mobile phone has become the preferred Internet terminal for our netizens. According to a new report on China's Internet development statistics, China's mobile phone users surpassed computer users for the first time in 2012 and are expected to exceed 1 billion by 2015.

Mobile Internet is gradually infiltrating people's lives, jobs and even real estate in various fields, developers also use handheld mobile terminal ipad to do real estate display, micro-blog marketing, SMS interaction and other ways to expand the new marketing strategy. Since last year, there have been developers and Alibaba, Tencent Network, Taobao and other network companies to establish a real estate network sales platform. At the end of last year, 20 real estate developers, including Soho China, formed the Alliance of Real Estate E-commerce, saying that 100 sets of listings would be made on the net 0 yuan, and the "pricing power" would be given to homebuyers.

In the field of second-hand housing, some well-known real estate sites such as tenants have launched their own mobile phone rental applications, 58 with the city, net and other life service sites in their own mobile applications to integrate the function of housing rental. At the same time, the traditional second-hand housing intermediary also increased network construction, in recent years launched online search house products.

In many mobile internet second-hand housing sites, the home is a typical, by virtue of "professional intelligent search, real-time GPS availability, residential housing prices, home mortgage calculator" and many other strong features, "Housing guest second-hand house app" will move to find the advantages of the room to play incisively and vividly. On line soon, hit the top of all life-class app ranking third of the good results, and has been used in second-hand housing applications accounted for 87% of the market share.

The first to test the water

As a tenant upgrade "professional second-hand housing search engine," the important first step, mobile is the beginning of the 2011 to enter the field. And as the first "best to find a room experience" tentacles extended to the mobile Internet industry enterprises, the tenants spent less than a year, will be successful tenants "professional second-hand housing search engine" brand positioning and brand benefits from online to wireless.

Unlike mobile apps, which are directly targeted at home buyers, the second step of the "engine" for a secure home is to focus the target on the online house-looking publisher estate broker, with the intention of improving the user's "Best Home Search Experience" by purifying the source of information. "Good disk" full name "good disk through Train", as the name implies is a help broker will hand real, hot, fresh listings faster and more efficient to promote products to customers. Its principle is somewhat similar to Baidu's bidding rankings, with the effect of pay and bid rankings, to help brokers get the most accurate way to match the users, brokers do not have to get more effect to publish false listings, only a comprehensive and realistic description of the availability, you can get high-quality matching users.

As a residential upgrading of the "professional second-hand housing search engine" The third step, "micro-evaluation" was launched after the industry and abroad have aroused great concern. A bit like "Taobao" after shopping "five-star review mechanism", home buyers can through micro-evaluation of the broker's services to carry out a real, objective evaluation, and share the evaluation results with other users. This not only helps to find more users to understand and select the best Word-of-mouth brokers, but also to help good brokers stand out.

Second-hand housing mobile interconnection has been successful

Developers online sales and other innovations also attracted a variety of disputes, in the industry, the current real estate E-commerce is only part of the E-commerce, the transaction process is still imperfect, there are some people questioned 0 yuan filming activities more than the real stunt.

Compared to developers in the new house market exploration, to secure the housing customer as the representative of the second-hand houses platform launched the product has entered the harvest period. It is reported that the current residential mobile products to the actual use of the crowd has more than 8.2 million, the coverage of accurate home users more than 66 million. Since May on the line, "good disk through" the first month of income on the broken million, there are more than 100,000 sets of second-hand housing sources are using a "good disk" to promote, tens of thousands of brokers choose "Good disk" to improve their promotional effect and expressed satisfaction.

Liang Weiping, founder of the group, said that, from the trend of the times and user needs and experience, they made a bold and forward-looking strategic decision to let the tenants from the "Internet companies" into "mobile internet companies." And the original purpose of this decision is to start with the rapid development and remarkable performance of the mobile application of the tenants.