The report says mobile Internet traffic accounts for 10.01% of the world's overall internet traffic
Increased use of mobile Internet in various regions
Pingdom, a Swedish IT services company, reported today that the share of mobile Internet use in the world's Internet usage has reached 10%, mainly due to the growth in demand and ownership of smartphones, according to a report released by May 10. And over the past 18 months, tablets have increased by more than a percentage of mobile network usage.
The report showed that mobile internet activity was the most active in Asia, with a share of nearly 18% per cent of total net use, while mobile Internet use in Europe and Africa also increased sharply. Last week, it was reported that India's traffic from mobile networks will surpass the fixed-line internet before the end of the year.
Globally, the current mobile internet share of total Internet usage is 10.01%, well above 2010 's 3.81%, proving that the use of smartphones and tablets is growing. Apple's iphone sales have reached 32 million in the previous quarter, with ipad sales approaching 12 million. IDC, the market research firm, released data that said the industry's smartphone shipments in the quarter were 144.9 million, an increase of 40% per cent year-on-year.
The Pingdom report shows that India's mobile network uses 48.87% of the total Internet usage in terms of region, and that other heavily dependent mobile networks are mostly in Africa. Africa's mobile network is second only to Asia in terms of global data. In contrast to the data released by Pingdom 18 months ago, Asia's reliance on mobile networks grew at the fastest pace, from 6.1% to 17.84% per cent, and the use of mobile networks in Africa, Europe and Oceania also grew strongly.
In Europe, smartphones and tablets are a more convenient way for many users to surf the web. In the developing world, the factors contributing to the growth of mobile internet use vary. For many in countries such as India, it is hard for them to surf the internet via PCs because they are overpriced or the infrastructure that delivers reliable Internet services is too expensive or unusable. In this case, mobile surfing becomes a more accessible and affordable option.
Pingdom does not provide mobile network usage data by mobile devices, but industry insiders point out that Internet-enabled mobile phones are likely to play a bigger role in regions such as Africa and Asia, where many users still cannot afford smartphones.