Mobile internet advertising and internet advertising are different ways

According to the report of the "mobile Internet Detonating Future" released by Iris, August 2012--February 2013 China's PC end and mobile end service daily coverage ratio, PC client Drop 7.9%,pc page end 15.4%, mobile app up 46%, mobile Web page UP 41.6 %。

The rise of the mobile internet, like the sudden emergence of Lily in the valley, the user's view from the PC to the mobile Internet, flat and large screen flooding, so that some suppliers and developers to start to try to the PC side of the most important role-office, to move to the end of the shift.

On the Internet, advertising occupies the internet industry's big head of profit, Baidu, Google, happy net, micro-BO, etc., are in the Internet advertising profitable, the rise of mobile internet, so that these Internet companies also began to try to profit from mobile internet advertising, but mobile internet advertising and internet advertising is very different, Go the Internet Road again, not suitable.

The author of the following Broken pot network analysis of Internet advertising on the mobile internet to achieve the difficulty:

First, the window. On the Internet, the window is a lot of profit of the Web site, especially the game station, novel station, film station and other resource sites, to a window a few cents of the profit margin to profit, a tens of thousands of IP site, a day down also thousands of yuan.

However, the profit model of the window is difficult to achieve on the mobile internet, mobile Internet is more sensitive than the Internet, if there is window ads, users must be the first reaction is to think that the cell phone poisoning, the user conversion rate is too low, advertisers must not burn the money. Moreover, some mobile phone guards, mobile phone security housekeeper, such as mobile phone software will be the first time to block out these window ads, at the root of the cut off, the role of losing their window, and mobile browser will prompt users, the internet window on the profit model, obviously not in line with mobile internet.

Second, the portal of the traditional page and banner ads. In some portal sites such as Sina, NetEase and other websites can often see some banner ads, these ads are less than tens of thousands of yuan, more than hundreds of thousands of (per day).

On the mobile Internet, these portal stations traffic is the same as the communication site, although mobile internet users will stay in the information station, but the direct conversion rate of advertising is much worse than the internet. In QQ browser, UC Browser and other software, users can choose No graphics reading mode, these banner ads directly lost its role.

Third, search ads. Search engine's daily coverage of the number (18978.0) far beyond the community dating, online video, news and other websites, and search advertising is a major source of search engine profits.

Mobile Internet search ads, the effect is much worse, the scope of their own users to search less, unlike the Internet needs office, learning, mobile search advertising conversion rate is not very high.

Iv. community Advertising. In Happy net and Renren and QQ space and so on, can see a lot of ads, these are also the source of their profits, but mobile internet, advertising module is difficult to embed, mobile phones and flat screen is not very small, to show the content is limited, if put on a small half of the screen ads, user experience will be greatly reduced , even now 400 million of the national users of micro-letters, are in mobile internet advertising cautious, other small fish shrimp, more cautious.

The Internet and mobile Internet is not only the difference between the screen, there are operators and traffic differences, these are mobile internet advertising, not the mishap. Even now 3G users to reach 277 million, but the flow has not changed, it and the internet side of the wireless traffic is different, advertising mode is difficult to replicate. (Paper/Broken pot net http://www.89guo.com/index.php/archives/259 Guo Jing)