"Cracked the electric quotient of the bureau"
in recent years, E-commerce gradually in-depth domestic people's life, Beijing is relying on high-tech talent advantages, good business environment in the E-commerce industry to form a clustering effect, the top ten E-commerce sites in six will be headquartered in Beijing, called domestic "E-commerce capital." As a new industry, e-commerce in the high-speed development process, inevitably encountered a variety of puzzles and even questioned, for this newspaper special Open "cracked Electric Business" column, and readers to explore "e-commerce those things", welcome readers to provide clues, views, comments, contact mailbox a18@ynet.com.
as smartphones, tablet computers and other mobile terminals into people's lives, the global Internet industry is excited, compared with the traditional internet, the mobile internet potential market is larger, the development prospects are more impressive. For E-commerce industry, the mobile Internet is full of business opportunities, many electric business platform has moved the mobile terminal business to a strategic level, the industry is widely believed that mobile terminals will soon become the main battlefield of the electric business platform PK.
mobile phone shopping by the network to buy people favor
Lu Xiaojie is a love of online shopping, but do not have time to browse the site, the next class back home and want to have a good rest, "all day on the computer, the eyes can not stand." "This year, Miss Lu has become obsessed with the iphone for online shopping."
"Use mobile phone to buy things very convenient, the morning to take the subway to work now good orders, evening home can receive goods." Miss Lv told the reporter.
at present, many electric business platform has also launched a special target for mobile phone users, such as the online supermarket 1th store iOS client has "Palm exclusive" channel, which is the discount products only mobile phone users can see, every day can attract a large number of online shopping to "pick up cheap."
Mobile dealers can shop anytime, anywhere
Amazon China President Wang Hanwa that the traditional e-commerce is to provide a "never-ending store", so that consumers can shop at any time, mobile E-commerce is further, so that consumers can shop anywhere, "over the past 12 months, Amazon has nearly 1 billion U.S. dollars in business from mobile phone consumers." ”
The traditional electric network may only cover the domestic two or three-tier cities, and the mobile phone is the only smartphone platform, fully capable of deep into the more remote township-level areas. Experts say 79% of consumers in mobile-commerce-developed America use smartphones to help with shopping, and 74% of consumers buy directly with the help of smartphones.
is to see the great potential of mobile e-commerce, many electric dealers in the power to operate the new business. Where guests related to the responsible person told reporters that this year, every customer will be in the mobile Internet 100 million yuan of advertising, where the CEO aged (Micro Bo) is a mobile phone every customer is a "1 billion-level business", the future is limitless.
Mobile Electric Trader's shopping experience has yet to be improved
compared to the PC side, the biggest weakness of mobile terminals is the small screen, especially the current mainstream smartphone screen is mostly between 3.5 inches to 5 inches, in the display of the effect of goods is not as good as the PC, with the industry's words is "poor shopping experience." "For example, buy clothes, I still prefer to buy on the computer, mobile phone can not see clearly." "said Miss Lv.
industry insiders pointed out that mobile E-commerce is a new opportunity to appear in recent years, how to develop the business, a lot of electric business platform is still groping, including the experience of the PC to the mobile end, "This is leading to some of the electrical business of the mobile end of the poor shopping experience the biggest reason, Many electric dealers just take the mobile side of the business as a PC side of a supplement, did not spend energy to study its characteristics, not yet aware of the strategic significance. ”
based on the relatively weak security of wireless communication network, how to solve the good payment security is to ensure the healthy development of mobile electricity business is another important factor. Relevant agencies statistics, 2011 China Mobile (micro-bo) e-commerce market transactions scale of 15.67 billion yuan, an increase of 609%, its development is still in the initial stage, which means that in the field of mobile electricity, the appliance business platform is still in the same starting line, the future who will win or unknown.
