Mobile Internet Age: 5 Seconds to determine app Destiny

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The web took 15 years to become an integral part of our lives, and app only took 3 years. According to the data, as of the end of June 2012, the number of Chinese Internet users reached 538 million, mobile internet users reached 388 million, the first mobile phone beyond desktop to become the first major internet terminals.

The app development market is destined to be a huge piece of cheese, but app profitability needs a relatively long cycle, and 70.1% of developers are at a loss. The fate of the app determines the fate of the developers, how should this cheese move?

Only 5 seconds to decide the fate of the app.

As the number of mobile phone users in the world grows, so does the expectation and demand of users. According to a survey by software company Compuware of what users want from their phones, 5 seconds is the maximum time that most mobile users can tolerate, and nearly 60% say they want it to last 3 seconds. When an application responds more than 5 seconds, 74% of mobile users opt to close the page and 50% of users exit the application. Mobile phone users will not have the patience to retry repeatedly, refresh, in general, 80% of users will try a maximum of two times, and nearly half of the mobile internet users will not be the second access to the previous problems encountered applications.

The advent of an app, from thinking molding to designing, writing, testing, and operating, requires a lot of effort from developers, and, in a brutal way, determines the fate of apps and developers in 5 seconds. However, CNZZ, head of mobile statistics, said: "The fate of these 5 seconds is not irreversible." ”

The first time the developer can master the operation and usage of the app and make timely changes and adjustments, it has a considerable initiative, said Dr. "CNZZ" mobile statistics as a professional free mobile statistics tool, provided by the app error information feedback function, you can clearly present the "startup Times" "Number of errors" and "average length of time" and other data, for developers to optimize the operating index of the app to provide a scientific basis.

The most important survival tool in mobile market

According to the professional statistic data, app number has increased by 300,000 in the past three years, app downloads have exceeded 35.2 billion, the competition is fierce and the future is bright; in terms of user loyalty, the proportion of apps that are discarded is as high as 26%, and the proportion of repeat use over 10 times is equal, is also 26%. What is the most important survival tool in the mobile market?

is the sensitivity of mobile market information and the right to know all the dimensions of the app. For app developers, it is the first time to master the app's access, operation and profitability data, and then analyze the app market demand.

What data do app developers need to know? The overall use of the app, a single use, the use of the crowd activity, return visits, distribution areas, channel information, terminal configuration and so on. Cnzz as a domestic professional third-party data Analysis service provider, the data platform to build a very perfect, with its many years of data statistics and mining technology, a strong launch of "mobile statistics" products, the app operation process of various types of data in the form of statements, trend charts and other forms of clear presentation, Developers can use this data to understand the real market demand, and then improve the app application to form a positive virtuous cycle.

In the big data age, there is no doubt that data can generate energy. This is not a lack of data in the era, CNZZ "mobile statistics" not only in the timely access to user feedback to help developers improve the product experience, and the entire mobile market chain, with the help of the analysis of operational data for developers and mobile marketing promotion, advertising business cooperation on the help, achieve a total win.