Mobile Internet another billion-level user product was born

Baidu recently announced that Baidu video app at the mobile end of the cumulative number of active users has exceeded 100 million. According to the data released by Baidu, the current Baidu video app daily active users to maintain around 20 million, per capita use more than 80 minutes a day, occupy most of the mobile video distribution flow.

From the recent data and traffic, mobile video has become a mobile social, games, the average user time the longest application, is expected to become another mobile Internet portal. Recent pea pod "video Search", and 360 launched the "Film Encyclopedia" are locked in the mobile video field. Baidu Video Client also take the "resource aggregation" of the idea, will move the field of video to do polymerization, the current aggregation has more than 350,000 films, TV dramas, comprehensive arts and other video content.

In the PC Internet era, video search and music search for Baidu contributed a lot of traffic, but in the mobile internet era, a variety of mobile phone music app, video app, Baidu's original flow advantage replaced. Through the Baidu Video client resource aggregation, want to replicate in the PC Internet era dominance. Mobile video client scattered patterns, coupled with users of mobile video just need to bring a lot of opportunities for Baidu.

In addition to simple resource aggregation, Baidu video client and their own Baidu Cloud to carry out the corresponding integration, before the online iphone client and ipad client are built-in Baidu cloud playback kernel, can greatly improve the clarity and fluency of video. At the same time, Baidu video to join the offline download, cloud acceleration and other functions, coupled with the previous acquisition of "What to see Tonight" team, but also integrated personalized video recommendation function.

In addition, it is understood that Baidu video after entering the billion-level user club, will be open to cooperative video site mobile video advertising mechanism.