Mobile Internet Applications Ferocious

The mobile internet is splitting up Internet users, and the war has spread to the automotive Internet. At present, auto mobile Internet active users 2.5 million, and this figure has surpassed the car website ranked third of the Love Card car network of Internet users (2.395 million), and the second-ranked Easy car network (2.606 million) shoulder. Auto, the head of the mobile end, said during the Shanghai Auto Show that the number of Internet users on the car site will increase significantly. From the Friends League and Google Analytics Channel learned that since the auto layout mobile Internet, mobile internet users increased rapidly, once leading other car sites. Auto HD ranked first in the itunes free list of news categories. The number of mobile internet users catching up with Internet users is becoming a trend, and users prefer to log on to mobile internet browsing information during the time of fragmentation.

Thanks to the widespread popularity of mobile intelligent terminals, mobile Internet has become the fastest growing area in the Internet industry. The popularity of smart terminals such as smartphones and pad has also changed the ecological environment of the Internet industry, from a handful of people who will use them. Last year, China's smartphone holdings reached 360 million, a growth rate of 80%, according to the consulting data. At present, China's smartphone penetration rate is as high as 66%.

During the Shanghai Auto Show, internet users who cannot go to the scene can use the time of fragmentation to view the relevant information through mobile devices, and viewers in the scene are increasingly accustomed to using mobile devices to share their experiences instantly. Sina Weibo search "car Show" keyword, a total of nearly 4 million pieces of information, which results page home from the mobile intelligent terminal content accounted for 80%. Internet users, such as cars, real estate, and localized life services, are expected to make up for the products they can't look at anytime, find a room, get information on life services, etc. The popularization of intelligent terminals solves this problem. Auto mobile director revealed that Auto mobile internet products have covered M-end, WAP end and app three mobile internet traffic portal. March, auto App Weekend active users 7.1% higher than weekdays, and several peaks are on the weekends, every 20 o'clock in the evening into the peak visit, 22 points to reach the relative peak. This shows that, in spare time, car users are more interested in using mobile devices to meet the needs of the Internet.

At present, the mobile Internet market has a broad prospect, based on user needs and user behavior changes, deepen the content of mobile products and function mining will be the key to win in the field of automotive mobile Internet. In the same way, this is the basis of the future realization of the marketing value conversion of the mobile Internet.