Mobile Internet as a sunrise industry, attracted a lot of industrial participants to join

Silicon Valley web September 7 News in the global economic downturn, the mobile internet market is the scenery alone. However, the reporter learned from the recent "China Mobile Internet Investment Conference" held in Beijing, the traditional internet it giants with the help of technology, scale advantage quickly erode mobile internet, all kinds of investment into mobile internet trend cautious.


　　


　　


　　


Mobile internet has great potential for development


　　


the development of China Mobile application market, from the basic application to the entertainment application, then to the commercial application, although the current application maturity is different, but the ladder and the characteristics of the development of integration appear. The large-scale and industrialized development of China Mobile Internet makes investors smell the huge opportunity of industry development.


　　


data show that 2011 China Mobile Internet industry has disclosed the number of investment cases of 78, including the disclosure of investment in the number of investment cases of 59, the total disclosure of investment amount of 6. 6.5 billion yuan, the average single investment amount of 11.27 million U.S. dollars, far more than the same level over the years. The Heat continued until the first half of 2012.


　　


the size of mobile internet users has grown rapidly compared with the slow growth of internet users. According to the research Center, China Mobile internet users were 4 in 2011. 2.9 billion are expected to exceed 5 by the end of 2012. 200 million people. 2011 China Mobile internet revenue 1017. 3.5 billion yuan, an increase of 36. 94%.


　　

Gavin, founder and chairman of
Group, said that the rapid growth of China Mobile's internet revenues has benefited from the increasing development and investment of China telecom operators in mobile value-added services. In addition, the active participation of third party mobile Internet enterprises, the deep expansion of entertainment application and the continuous exploration of business application, enhance the user's willingness to pay.


　　


　　


　　


It giants encroach on the survival of small and medium companies


　　


Mobile Internet as a sunrise industry, attracted a large number of industrial participants to join, including Tencent, Baidu, Alibaba and other funds, technical strength of the internet and IT industry giants. Many people in the industry pointed out that in the large-scale Internet enterprises "cloud-tube-end" layout has been speeding up today, innovative mobile Internet enterprises in the face of fierce market competition is prone to premature death, VC/PE investment tends to cautious.


　　


first, most of the domestic mobile client products business model is not clear, the profit prospects are unknown, coupled with serious product homogeneity and user stickiness is not high, investment returns are not optimistic. "The easiest time to make money has passed, and now it's up to the volume and scale." Ning, founder partner of Le Bo Capital, said that in such a market environment, mobile internet companies can not easily be sought after, large scale, in small profits and even loss of the enterprise to survive.


　　


second, the big Internet enterprises win "take all", small and medium-sized enterprises have limited living space. Chen, Chairman and CEO of Renren, said, "The mobile Internet is a game for it giants, and there are few opportunities for small and medium-sized startups." ”


　　


Intel investment in China, managing director Xusheng said that the advantage of mobile Internet is the user more personalized, everyone into a very vertical market, it is difficult to scale. "So investors are looking at platform-class companies, but Alibaba, Baidu, Tencent have begun to occupy the market, whether there is a new company to enter the entire platform of the market is also a problem." ”


　　


In addition, in the face of the world economic situation is not optimistic, the capital market is depressed, the pace of Chinese companies to market slowdown, the average price-earnings ratio of the overall decline of the VC/PE income test.


　　


Gavin said that many factors have seriously affected investor confidence, making the LP (limited partner) investment prudent and leading to a conservative investment in VC/PE funds.


　　


　　


　　


Mobile internet investment still exists blue ocean


　　


Some investors expect that within 2-3 years, China Mobile Internet will enter a new round of self recuperation period, in the rapid development of the squeeze out of excess foam, the formation of a benign development of the industrial environment. In this process, there are still areas of blue sea.


　　


IDG Capital Partner Zhang said that the creation of a new company platform is more difficult, and large companies more suitable for platform, small companies should focus on the application, or around large data for technical breakthroughs, only more targeted.


　　


at present, many companies too much emphasis on scale, but not focus on the quality of growth process, that is, the scale of growth is not sustainable, is the company's "mishap." Zhang pointed out that "the capital market after the bubble period, will gradually return to the fundamentals, emphasizing the healthy growth of enterprises and profitability, such companies have the opportunity to grow." ”


　　


users have not yet become a foregone conclusion, platform-type investment companies should focus on. "There are no more than five applications that people use on their phones, and there are already microblogs, micro-letters and mailboxes." "The big application market still has opportunities," said Ning, the founding partner of Le Bo Capital.


　　


In addition, the majority of the low-end mobile internet users market is still to be tapped. Guo, senior partner of Yintai Capital, pointed out that the 345-line city is still the blue Sea of mobile internet investment, it is best to search the results of the first three in the Mobile phone search field.