Mobile Internet becomes the new engine of internet economy in China

Xinhua News agency reporter Dujie Wurumadi

The rapid growth of mobile internet users not only quietly changes the pattern of China's Internet, but also for Internet enterprises to "go out" to create opportunities.

"The entire PC Internet has entered the ' Red Sea ' era, the era of the growth of PC Internet users is officially over, now is the era of mobile internet." "At the seventh annual Yang Weiqing Summit on 22nd, Eric, the president of the group, said that more and more users were surfing the internet via smartphones or tablets, rather than PCs.

Industry organization Analysys International Analysis report pointed out that 2011 China Mobile internet users have reached 430 million, the chain growth of nearly 50%, in 2012, mobile internet users will likely exceed 600 million, more than the number of Internet users.

With the advent of the mass mobile internet era, how to find effective profit model has aroused the thinking of Chinese internet operators.

Li Kaifu, chairman and chief executive of innovation plant, said at the summit that the biggest money-making opportunity in the mobile era lies in the mobile gaming platform. In the internet age, social networking sites bring a huge mobile gaming user base, providing a new platform for entrepreneurs.

"For example, Facebook is a new platform in the United States, and now there are not only young male users, but also women and old people who are willing to play Facebook games." The mobile internet market is vast, the entrepreneur needs to "cash in" the flow, the best way may be the mobile game. Lee said.

For the mobile internet era may be brought about by the industry's big change, Jack Ma, the chairman of Alibaba (Weibo) group, has asserted that whoever grabs the initiative of the mobile internet will win, and in 35 years, the existing giants are likely to fall, and new businesses grow.

The development of mobile Internet has also created opportunities for Internet enterprises to "go out". It is understood that the domestic mobile browser leader UC Browser, since the end of 2009 to promote internationalization, the first step is to win the share of emerging markets. After several years of expansion, UC Browser's overseas users have exceeded 30 million, of which in the Indian market share of more than 20%. Yu, chairman and chief executive of UC, recently said it would enter the U.S. mobile Internet market.

During the summit, Yu in an interview with Xinhua news agency, said that the mobile internet has not been the world's absolute leader, this gives Internet companies to create a clear opportunity for global development.

"Especially in Asia, the use of the Internet is much stronger than that of American users," he said. UC overseas market is a successful case, I believe that more and more mobile internet entrepreneurs will go overseas. "Yu said.

According to a Boston consultancy report released this week, China's internet economy accounted for 5.5% of GDP in 2010, ranking third in the world and expected to rise to 6.9% by 2016. The report also shows that in 2010 the Internet economy contributed the most to the overall GDP of the UK, which accounted for 8.3% of GDP, and the second-largest internet economy in South Korea accounted for 7.3% of GDP.

Wang Xiujun, chief engineer of China Ministry of Industry and Information technology, has said that the mobile internet has opened a new round of development group and development technology changes, promoting industrial integration, China will further increase policy support to guide and promote the rapid and healthy development of mobile internet industry.

"Now the mobile internet is booming, internet entrepreneurs should seize this opportunity to face the changes in the pattern and find the direction of development." Lee said.