Mobile Internet Blowout Small site How to follow up?

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The growing number of mobile internet users, and the rapid popularity of smartphones, are indicative of a fast-growing mobile-phone industry. For small and medium web sites, do not enter the mobile internet, will be missed! So, small and medium-sized webmaster specific how to do?

Surging demand for Internet users

In the current environment, stationmaster urgently needs to solve is 300 million mobile phone Netizen's huge demand. More and more netizens are getting used to surfing the internet, whether they are at home, on business or on the bus, they can use their mobile phones instead of PCs to send and receive mail, browse news and process documents. A large proportion of these netizens are also community forum users, who use their mobile phones to access the forums when they encounter problems. On the one hand, using mobile phone to browse the forum will make the page variant, affecting the user experience, on the other hand, browsing the web version of the flow, will significantly increase the cost of the bill.

Some webmasters have seen the huge demand of mobile phone users and the development potential of mobile internet, they have launched the mobile phone version of the website or mobile clients to meet the needs of mobile phone users access. But a large part of the webmaster is faced with the development of high costs, technical difficulties of the threshold, can not smoothly transition to the mobile Internet.

Taking a local site in the coastal area of Jiangsu and Zhejiang, for example, they started recruiting mobile internet talent and engineers as early as the end of 2011, hoping to develop a version of the Web site that adapts to mobile-phone reading and adding more functionality to mobile users. But the problem is that mobile Internet engineers are not a good recruit, and some engineers with development experience either join a large company or choose to start a business in the north, and these engineers pay a high salary. After six months of hiring, the local site has abandoned mobile Internet programming.

Some community software providers are also considering common solutions to the cost and technical challenges faced by webmasters. With discuz! As an example, they have a large number of owners to understand the needs, has launched a WAP version and the Handheld forum, respectively, to adapt to ordinary mobile phone users and smartphone users to visit the forum, better meet the needs of mobile phone users to visit the forum, helping small and medium Web sites into mobile internet.

Retaining Mobile internet users

According to the China Internet Network Information Center released by the China Mobile Internet Development Survey report, as at the end of December 2011, China's internet users reached 513 million people, compared to the end of 2010 growth of 55.8 million. Among them, the size of mobile internet users has reached 356 million people, accounting for the overall Netizen's 69.4%, annual growth rate of up to 17.5%.

Most of China's more than 300 million mobile users are still accustomed to using browsers to access community forums directly. And the market is known as hundreds of mobile browsers, WAP version must be as compatible as possible with these browsers, adaptive phone screen, to meet the user's mobile browsing forum experience.

In addition, the flow rate is one of the most concerned problems of mobile phone users. such as Unicom, mobile and other mobile communications providers to provide Internet traffic monthly service, 150M probably need 15~20 yuan, one months 150M of traffic is obviously not enough. For this issue, the WAP version of the forum has been optimized, can significantly save the mobile phone access to the forum generated traffic.

Now, discuz!. Multiple versions of the Web site are supported by default WAP version, mobile phone users to visit these forums, can automatically jump to the WAP version of Access, the Web page will be adaptive to the phone screen, and also more savings in traffic, which solves the problem of mobile phone users visit the site, the webmaster can be no cost, no threshold for the realization of mobile Internet layout.

Grasp the Intelligent terminal

Although WAP browsing solves the problem that most of the small and medium stationmaster enter the mobile Internet, this is only the first step. According to Cnnic's data, of the 356 million mobile users, 190 million are smartphone users, accounting for 53.4% of the total number of mobile netizens. At the same time, the development of smartphone app is unusually fast, according to statistics, Apple App Store has more than 560,000 applications, and Google Play (formerly Android Harsh) has more than 450,000 applications, and the Third-party Android Market is more than millions of applications.

Smartphone users already account for half of all mobile users, and the trend continues to evolve. Therefore, the small and medium Web site only to meet the needs of mobile phone users to visit the site is not enough, but also must provide a combination of intelligent terminals (mobile phones, tablets, etc.) of the corresponding functions or client products in order to win the mobile internet.

There are some app customization companies in the market, making a website exclusive app quotes from 50,000 Yuan ~50 million, but the function is limited, personalized function is missing. Obviously, the pattern of the app and exorbitant costs, but also small and medium-sized webmaster unbearable.

Through the discuz! offered by the Handheld Forum (for smartphone users), can replace these apps, 0 cost to meet the needs of small and medium-sized webmaster. discuz! The Handheld forum is a smartphone-ready handset-client product that is now available in iOS, Android and WP7. It uses a concise interface design and graphics and text mixed row of browsing, to avoid users with mobile phone browsing site to create a sense of jumping, pay attention to user experience. And, the Handheld forum combines the characteristics of smartphones, support quick photo, Quick post, smart phone users can easily use mobile phone in the forum to burst material, to meet their own needs to share information.

In short, with the development of the Times, mobile phone is no longer used to send text messages, telephone tools, and become an Internet, call, video, games, General Intelligent Terminal, site users are gradually from the PC to the end of the transition to the phone, small and medium-sized webmaster only closely fit the user needs, grasp the trend of internet development, through the WAP version, Handheld Forum such tools, to keep pace with the times, to win the future!