Mobile Internet boarding on the eve of the ship: Giants really weigh anchor

"Ticket" by a group of senior it reporters rated last year the most fire Internet keywords, talk about the internet and younger brother are striving to surface in the industry recession under the competition state. Just after the new Year's one months, "ticket" is still hot, different from the previous one, to Ali, Tencent representative of the Giant-class enterprises to open the adjustment framework, such as a deeper "anchor" action, the first area of the eye on the mobile internet.

Bold type

Alibaba, one of the big Three, has gone ahead again. Early January this year, Alibaba will be the original "Seven Swords" division split into 25 division, of which the wireless Division for the first time to appear independently.

For a sales-oriented Internet company, wireless service technology is undoubtedly a new growth point. In recent years, Alibaba developed new products in many of the wireless business, Aliyun and cloud smartphone business has been the personal support of Ma Yun, Alipay more strongly in the last year to promote its mobile phone fast payment, such as mobile internet business.

And from the adjustment of the personnel and organizational structure, in charge of Wu Yuming is following the entrepreneurial "Ali 18 Arhat" one. Whether it is "China Yellow Pages (Ma Yun's first pioneering website)" period, "Alibaba (mainly refers to the earliest business-to-business business)" period, or later create "Alipay" period, "Ali mother" period and "one Amoy" period, Wu Yuming are "technology first person" image appears, in charge of wireless business, self-evident.

With the wind and another one of the big three companies Tencent. At the end of last month, Tencent identified the mobile Internet business Group's personnel removal and restructuring, the former head of Liu Chengmin retired, the group's chief operating officer Ningyu in person; Mobile QQ and Super QQ transferred to social network business group, mobile games Foreign cooperation department to the Interactive Entertainment group. And the new mobile Internet business Group (MIG) will focus on browser, security, search, application platform and other platform-oriented business.

Insiders have disclosed that the reason for the adjustment is to avoid Tencent resources internal friction. And from the future development trend, the biggest stimulus from the micro-letter, it is not only the great strength of mobile internet products, even Tencent's leading products can not be too.

"The sweetness of the micro-letter to Tencent a lot of inspiration, only to get rid of the original business dependence can truly innovate, the new mobile internet business Group is nothing more than trying to cultivate more dominant products," some analysts sigh.

There are also people who have the same punch, everyone wireless for the first time in the form of Business department. After the rise of the wireless division responsible for the PC side of the business of all mobile products (excluding everyone client, games, glutinous rice, video, etc.), the purpose is only one: "To cultivate the company's original business beyond the killer products." ”

And everyone's chairman, Chen, defined the significance of the mobile internet to Chinese companies last year, saying: "Mobile internet is a kind of opportunity to change the fate of silk-grade internet companies like Renren, just as the college entrance Examination in China is a chance for many young people to change their fate." Because mobile internet may be the IT industry's biggest or perhaps the last revolution. ”

Boss-oriented

Different from the above three companies big muscle structure adjustment and personnel removal, some companies do not move the structure but the highest boss personally. Baidu chairman and CEO Robin Li revealed that Baidu Mobile department is directly in charge of him, he will meet with the mobile department every week.

Robin Li said that after the rise of mobile internet, many things have to be done again, mobile internet to overthrow the internet all of a sudden, Baidu has been from software to hardware comprehensive layout mobile internet.

What it means to be in the boss's own hands may be seen in the reinvention of a series of mobile products after Baidu. After Baidu released with mobile search business "voice assistant", and the LBS product "Baidu side" integrated into the Baidu map is exposed Baidu in the local mobile service level layout.

If the background layer of emphasis on cloud computing and cloud storage is Baidu for the fierce fighting mobile internet to do technical preparation, wireless Phoenix Nest Online is Baidu for the Battle of the mobile Internet to do a good job of the commercial change is ready.

Many in the industry pointed out that Baidu does not have a Tencent micro-letter of the killer application, and Li early last year to explore the mobile Internet key point is: "Entrepreneurs should seriously consider mobile internet business model and pay attention to cloud computing." Baidu, which is moving frequently around mobile search, may have taken a holistic look.

Interestingly, another owner of the company's own business is Baidu's most recent rival Qihoo 360. Last year's 360 chairman of the shirtless, Zhou, has not concealed the importance of the mobile Internet business.

In a recent interview with Foreign media, he revealed that this year will focus on the development of mobile apps, "360 will recruit hundreds of engineers to focus on the development of mobile browsers, cloud computing technology and mobile search capabilities." "People ask me what will beat 360, like Baidu, Tencent or imitators, and I think it will be a shift from computers to mobile devices," he says. ”

In accordance with the logic of Zhou, free + value-added service model is also applicable to mobile devices, provided that the basis lay. Existing information indicates that Qihoo 360 has ported almost all of the PC business to the mobile internet level, even the latest inbound search business. Media analysis said that Qihoo 360 and Baidu's next war will take place in the field of mobile search.

If Robin Li and Zhou in their own hands is the traditional business to meet the trend of mobile internet, positioning in mobile internet companies, Millet technology chairman of Lei and Innovation Factory CEO Lee Kai-Fu has started the flag earlier.

Curve Layout Type

In contrast to the first two high-profile and radical forays into the mobile internet, some internet companies are using other layouts to bring out mobile internet services.

Last December 28, Sina decided to restructure its structure and personnel changes to promote the restructuring of Sina. Chao made clear the 2013 years "move first" core strategy, Sina will turn the business center to "move first", focus on the core business to enhance the overall efficiency of the company, in the resources to the mobile business tilt.

However, in the specific implementation, SINA adopted the strategy of forces two routes, mobile business and specific business is still closely linked, the current main business is divided into portals and Weibo two major sectors. Both sectors will include both mobile and PC-side businesses.

Portal Plate by Sina COO du overall responsibility, and Cao Chao personally responsible for micro-BO plate, and the micro-Bo Plate division for the micro-Bo Division and micro-Bo open platform. The former by the original Sina Wireless general manager Wang Gaofei is responsible for, the latter by Vice President Shanda concurrently general manager, two person to Cao Chao report.

Among them, the appointment and dismissal of Wang Gaofei, confirmed the industry's speculation, but also means that Sina Weibo will be more focused on the development of mobile internet in the future, but also reflects the Sina high-level mobile client recognition of Weibo. After all, in the rise of micro-letter today, the earlier step of the fire of micro-bo pressure is very large.

Also out of the news is the Jingdong mall, despite the frequent price wars and quarrels, the country's largest independent company has not forgotten technology and product innovation. Last November, after the launch of the Android Pad client, Jingdong Mall has basically covered almost all the mobile terminal platform, coupled with the recent acquisition of net Silver online, the two north-South Cloud Computing Center and the Haidian Cloud computing research and development base, Jingdong Mall for mobile operators to create adequate hardware conditions and technical conditions.

Public data show that up to the end of 2012, Jingdong Mall Mobile terminal installed capacity than the last year 8 times times, the introduction of orders to increase the volume of 8 times times, the monthly active users have more than tens of millions. Liu, founder and CEO of Jingdong Mall, stressed that "increasing the input of the mobile end is not only because the mobile internet is growing faster than the PC, but also because Jingdong Mall will define the mobile Internet as everything in the future".

Insiders said that Jingdong Mall this year will focus on the mobile side to enhance the user experience, increase the user's stickiness and active degree. However, compared to the aforementioned technology-driven internet giants, the move to the mall may require more courses.

Commercial newspaper reporter Zhang Yiwang/wen Song Yuanhua/comics