Mobile Internet brand Marketing, how to frame the personality charm?

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Marketing, Brand is always the winner, it represents the credibility, personality, ease, quality. What makes a brand win? It knows how to respect the heart of the consumer, to know how to invest and to give. Know how to pay before harvesting. So now in the mobile internet era, brand building and marketing has ushered in a new opportunity and exchange of interactive space? Yu holds that the mobile internet era is more conducive to the presentation of new brands. can have small input-output multiples of the harvest. Liuyu with you step-by-step analysis, detailed road. How our small and medium-sized enterprises to let the brand in mobile media-side bloom, activate the fan camp, complete O2O sales closed-loop promotion sales.

Fragmentation features to make mobile marketing rapid development, Brand has opened mobile terminals, to do corners trading, closely follow the footsteps of the times, do not lose any number of users. Mobile Internet brand Marketing, and PC-end a routine, first of all to establish a media platform, enterprises rely on micro-credit software, the establishment of micro-letter public accounts, on this basis on the micro-official website, micro-shops, customer maintenance, mobile Three musketeers coherent, image, sales, customer three not mistaken, such brand marketing more convenient, functional, If companies can seize this new starting point, the consumers gathered in their mobile terminals, will be in the future development of the road to shine.

Then the mobile official website has been set up, everything is ready after how we attract, retain, transform, maintain the target crowd, forming a strong and growing fan camp, to make the perfect line under the online sales linkage marketing model? Yu contains the view that the essence of marketing communication is always content, just like the soul of Man And the shell of everyone is the same, a nose two eyes. Can grasp the heart, or brand unique charm, including content, communication, activities.

1, personalized content settings and push.

The personalization of Enterprise micro-credit account is the basis of the brand mobile end to communicate with fans, to communicate feelings, to build love and trust. Use a nickname instead of corporate name to communicate with fans, this can close the relationship with fans, promote communication. For example, Durex micro-letter "Du", amended only Daning "Yui" and so on. Content, if there is a plate, the name will also be a pro-populist, such as "Yui Invincible" "Small only go Out" "Yui Salon", look is not more relaxed, casual, humorous, this is the rhythm of social circle exchange, if we put the brand personality to die, let it like a King Kong iron giant, although high, But it doesn't make fans loyal. Millet mobile phone success, is the fan marketing done well, we can now also in the Millet official flagship store evaluation to see "Fans flirt customer service" relaxed and pleasant way of communication.

What is "personalized content push"? is to balance the consumer preferences and brand positioning, for micro-letter account set independent personality, will we push the content of categories, and can reflect the brand's thinking, profound knowledge, responsibility and the fans of compassionate care. General micro-letter push content will be divided into these three categories: Brand category, entertainment, marketing category. For these content to give life, humor, love the meaning, then we harvest fans, not only love, but also loyalty.

2, set the keyword reply and fan communication.

Micro-Credit public account is also a user's micro-trust friends, if you can get basic and smooth communication with the public account, the user experience will be quite good. After all, micro-letter is a communication software, a lot of public accounts will only give fans continue to push the selection of good articles, but ignored the dialogue input box this basic micro-function. To cite his own case, Yu contains the operation of "only Daning." To amend the micro-letter, in the keyword reply style is unique, when the fans focus on the keyword reply, when the fan input keyword after the reply, as well as the expression of intimacy, only Daning set a warm reply, any other keyword, only Daning did some interest guide, The experience of attracting fans to other interesting content will make fans feel interesting and interactive. On the contrary, if you send a message to a public account desperately, in exchange for a dead silence, you are bound to be disappointed.

3, continue to update promotional activities, entertainment games.

Any thing, change can be long. Fans like fresh, whether I do activities or small game procedures, can not be static. Not only to have, but also to constantly change the excitement of stimulating the fan nerves, like operating love, so that fans have been loving you unchanged. Preferential or award-winning activities planning also has a greater role is to drive sales. Activities of the flow, content planning is very important, we need to analyze the use of micro-letter habits, demand psychology, buying habits, analysis of competitive brand activities, comparative advantages and disadvantages. The best effect of the activity is 1) at the same time driving online and offline sales; 2 through the sharing of fans, evaluation, praise to spread the free product promotions, Word-of-mouth and other information, to attract potential users; 3 the old users through activities to generate two consumption and loyalty to the brand.

Brand marketing in mobile internet era, based on the new function platform, will inevitably produce new communication features and skills. But the constant is to study our consumers, only the insight analysis of human nature, with the right content to impress consumers, become our loyal fans, can drive sales. Communication learning can be concerned about Liuyu including personal micro-letter: liuyuhan8456. Yu is looking forward to a pleasant exchange with you.