Mobile Internet brings breakthrough for large data application

Chen Jidong, the chief http://www.aliyun.com/zixun/aggregation/13768.html of everyone's game, said at the C3 Salon held yesterday that with the increase in mobile smart devices and mobile network bandwidth, Mobile internet will become a major market for large data applications. At the same time, mobile Internet access ports have become more and more rich, including search engines, mobile browsers, mobile applications stores, mobile ads and so on, which have contributed to the rapid growth of large data sources, and internet companies for mobile applications data analysis needs are stronger.
The continuous progress of large data and data analysis technology has brought many benefits to the development of mobile Internet. Chen Jidong said that large data analysis can effectively improve the mobile user experience, help mobile application development personalized, differentiated development, improve the marketing accuracy of mobile devices.
Chen Jidong that the difference of user experience between mobile Internet and traditional Internet market mainly includes the aspects of online time, geographical limitation, socialization, fragmentation and personalization. This has also contributed to the wider application of large data analysis in the mobile internet market.
Speaking of the characteristics of large data on mobile internet, Chen Jidong said, compared with the traditional internet, the mobile end of the core node has been transferred from the Web page or the terminal itself to each person. Traditional Internet data analysis is often based on the extraction of browser cookie information, but the PC side of the cookie information is not limited to one user, and one user may often use multiple different PCs. Therefore, the mobile end of the user data is relatively more real-time, stability and user uniqueness, such as geographical location, device attributes and other information.
Of course, mobile internet large data analysis also faces some challenges. Chen Jidong that the future mobile Internet enterprises need to solve the problems mainly have 4 aspects: Data acquisition Quality, user spatio-temporal behavior patterns of mining and use, cross-platform across the application of multidimensional data analysis, large data real-time processing and analysis.
The rapid growth of mobile-end data at the same time, improve the difficulty of data analysis, mobile Internet enterprises How to properly use the characteristics of the market and users to carry out accurate data collection, analysis and prediction, and the implementation of targeted personalized marketing activities, has become the future success of enterprises based on the mobile market key.