Mobile Internet business model Unknown NetQin mode provides direction

Xinhua Beijing, September 17, the global economic situation in the downturn, investment in various sectors slowed sharply, the mobile internet investment is bucking the trend of growth, the first half of the total amount of investment disclosure of about 378 million U.S. dollars. In spite of the prospect of mobile internet market, many domestic mobile internet companies still have the development puzzle, including the development direction, the profit model Ponder, as well as the search how obtains the capital market the attention.

Recently, Analysys International released the "2012 Chinese and foreign mobile Internet market business Model Report" (hereinafter referred to as the report, download link: download.eguan.cn/yidonghulianwang_141924.html), This paper studies the current situation and trend of mobile internet industry in China.

The report points out that with the increasing refinement of market demand, in recent years, the Network Qin and other high growth enterprises in the strategic field of innovation. Including the application industry leading free value-added services and other leading business models for the Internet industry to explore the direction of sustainable development.

Finally, the Yi think tank analysis that, as the first to enter the security industry mobile internet manufacturers, the first to occupy the dual concept of mobile internet and security, the combination of the two doomed the Network Qin's high growth potential. The development of NetQin is effective in its complete channel chain, in the upstream of the industrial chain, the Network Qin through with Motorola and other mobile phone manufacturers of cooperation, the Network Qin software pre-installed; downstream of the industrial chain, the Network Qin with mobile operators and value-added service providers to complete the value-added services, the cost of the benefit.