Mobile internet can only be abandoned

Dangdang CEO

Mobile internet has moved from bit to protagonist. Not only is the theme of this year's Internet conference the focus of the mobile Internet, but also the discussion of mobile Internet in the outside. According to Qiheng, director of China Internet Association, the current Chinese mobile phone users 388 million people, with mobile phone access to China's Internet users accounted for 69.3% from the previous year, to 72.2%. The two-quarter mobile internet Access Service Market size reached 12.65 billion yuan, an increase of 108.9%. So in the eyes of the Internet, the future of mobile Internet development of what difficulties, will be in what areas to expand the mobile end of the competition?

Liu：

Too much uncertainty to follow

As early as two years ago, China's it godfather, Mr Liu, who was chairman of Lenovo's board of directors, had said that mobile internet opportunities were coming. But he also realized that it was a battle that had to be fought and that it was very difficult. Two years later, Lenovo, which already has a mobile internet layout for products such as cellphones and tablets, seems dissatisfied with Mr Liu, admitting that Lenovo has experienced a setback in the mobile internet and is only the first round.

Lenovo smart phones, for example, according to IDC data, as of this year's two quarter, Lenovo smartphone in China market share of 11%, more than Apple, ranked second, and the first Samsung only a difference of 8%.

In this regard, Liu told reporters, "The future of the enterprise in the Mobile field deployment should be considered clearly from the research and development, supply chain to the system design, and so on, rather than follow suit, this year this lively do this, next year that lively do that, mobile Internet is not doing so." Regardless of how the mobile Internet application at the present stage of fire, enterprises should have a definition of their products and the future, do not blindly follow, imitate. Only when the market, the user all aspects of matching, the product will be a gun and red.

However, "although the barriers to entrepreneurship in mobile internet companies are low, for the underlying reasons, the future uncertainty will be very large due to the ecological environment," Mr Liu predicts.

Zhou：

Leather operator's life

Although the current mobile internet products are favored by users, but this for the traditional internet, even operators are not necessarily good.

Two years ago with Tencent because of "3Q war" in court, but Qihoo 360 chairman Zhou recently praised Micro-letter, said in the wireless Internet domain only Tencent by micro-letter to get 2012-year ticket. This is evidenced by the proliferation of micro-credit registered users, according to Ma revealed, "micro-letter launched early last year, only 14 months, in March this year more than 100 million registered users." In this month, I believe that only half a year can be doubled to 200 million. ”

For this makes the entire mobile Internet currently can not be overlooked products, Zhou bluntly "it is actually created a new communications business, is destroying traditional operators of traditional SMS business," Tencent and the three operators pulled on the PK platform.

In fact, the three big operators that seem to be subverting are not sitting ducks in the mobile internet age. According to Hequan, academician of China Academy of Engineering, operators have begun to transform, in which China Telecom set up a professional model of cloud computing, which is independent of its affiliated internet companies, and the Chinese Unicom (600050, share bar) provides cloud backup, cloud synchronization, Cloud Search, and mobile, a terminal company, and Microsoft's cloud

Ma：

Product run-off period is only 1 months

Even though there are many problems in the mobile Internet at present, there is no denying that it is a general trend. "PC Internet has now entered the platform period, in the future may from the traffic and the use market, will be far smaller than the mobile internet." "Tencent board chairman and CEO Ma Ma said at a recent Internet conference.

However, since the app Store industry is being introduced into the mobile internet, mobile internet access is more than the PC Internet, a lot of a company's app is likely to explode overnight, with the user requirements of the quality is increasingly high. To this end, Ma said, "In the past in the PC era, the popularity of software will take a long time, but mobile internet products may be the final period of one months, one months after the dead will not be a dead end, mobile internet is the app for the king."

For Ma's one-month life-and-death theory, in recent months the social K-singer's "sing" Pop is a good proof. It is understood that the application in the end of May in the App store shelves, just 5 days to jump to the top of the list, up to now more than 1.63 million people use the application. Even sing, founder Chen all blunt, "We did not expect fire so fast."

Of course, not all applications can be as popular as singing it, many applications in the user download 5 seconds to 10 seconds in the abandoned, and most likely will not be "favored."

Guoqing：

Electricity dealers cannot be absent

"If you use keywords to sum up the development of the Internet over the past year, what words would you use?" "When the host threw to Zhou, Dangdang CEO Guoqing and instantly search general Manager Deng yaping this question, Guoqing gave a unique answer: mobile Internet.

According to Iris data, last year mobile E-commerce in the entire mobile internet sector accounted for 29.2% of the industry, ranked second, however, the company's mobile market this year, the ratio will soar to 57.1%, to overtake mobile value-added, the largest mobile internet segment, Market transactions will reach 55.78 billion yuan, up 386.7% from last year.

It is understood that last year almost all the traditional electric Shangdou began exerting its mobile client. Guo, director of the Cat's wireless division, said that since the start of the year, it has been a lot of wireless. There will be more innovation in the future; Meanwhile, Yinna, vice president of the Lok Bee Network, also pointed out its problems in the mobile internet, saying that although its mobile client was online last year, it was just beginning to converge more seriously and not so well, and the future needs to be refined Optimization。

However, for this growing area, guoqing that the current important stumbling block is mobile payment, "mobile phone payment is now developing slowly, we courier also have to carry a POS machine, locator, I hope this in the next few years will have a lot of growth," Guoqing said.

Commercial newspaper reporter Wei/Wen Wangyue/Photo